How to Create a BFCM Roundup Page :7 Easy Steps

Do you want to know how to create a BFCM roundup page that people actually visit? You are in the right place. A BFCM roundup page is one page that lists the best Black Friday and Cyber Monday deals in one spot. Shoppers love it because it saves time. Site owners love it because it can bring a lot of traffic in a short time.

In this guide, you will learn each step in simple words. By the end, you will have a clear plan to build your own page and get it ready for the sale season.

Quick dates for 2026: Black Friday is on November 27 and Cyber Monday is on November 30. If you are reading this early in November, start today.

What Is a BFCM Roundup Page?

BFCM means Black Friday and Cyber Monday. A roundup page collects many deals and shows them in one clean list. You can think of it as a “deals hub” for your readers.

Many people call it a Black Friday Cyber Monday deals page. Some bloggers also call it a Black Friday affiliate roundup when the links earn a commission. The idea is the same: one page, many offers, easy choices.

Why You Need a BFCM Roundup Page

• It saves your readers time. They do not have to search ten websites.
• It brings seasonal traffic. Many people search for deals in November.
• It can earn money. If you promote products you trust, you can earn through affiliate links or your own sales.
• You can reuse it. With the right URL, the same page works every year.

How to Create a BFCM Roundup Page: 7 Simple Steps

Follow these seven steps in order. Each one is short and easy to do.

A example page for your practical experience.

Step 1: Set Your Goal and Know Your Audience

First, decide why you are building the page. Do you want affiliate sales? Do you want to sell your own products? Or do you want email signups?

Then think about who will read it. A WordPress beginner wants cheap, easy tools. A store owner wants tools that grow sales. Your goal and your reader decide which deals you should add. If you need more ideas for your audience, you can find helpful tips to compare plugin on WPMew.

Step 2: Choose an Evergreen URL

This step is very important for SEO. Use a simple, evergreen Black Friday page URL that does not have a year in it. For example:

• Good: /black-friday-deals/ or /bfcm-deals/
• Not good: /black-friday-deals-2026/

Why? A page that keeps the same URL builds trust with Google over time. Next year, you only update the content. You do not need a new page, and you keep the old links and rankings.

Step 3: Collect Deals and Brands

Now make a list of deals. Visit the brands you like and check their sale pages. Write down these details for each deal:

• Brand or product name
• Discount amount or offer
• Start and end dates
• Coupon code, if there is one
• Your link (affiliate or direct)

Only add products you would honestly recommend. Readers trust honest lists, and trust brings repeat visits. Keep checking for new offers, because many brands start early and add more deals as the sale gets closer.

Step 4: Plan the Layout and Categories

A good page is easy to scan. Many people use a simple Black Friday deals page template like this:

1. A short intro with the sale dates
2. A “Top Deals” box with your three best offers
3. Deals grouped by category (for example: hosting, themes, plugins, tools)
4. A table of contents at the top so people can jump to a section
5. An FAQ at the bottom

If you want ideas, look at a few BFCM deals page examples from popular blogs in your niche. Do not copy them. Just notice what makes them easy to read, then make yours even clearer.

Step 5: Write Short Descriptions and Clear Buttons

For each deal, write two or three short sentences. Tell the reader:

• What the product does
• Who it is best for
• What the deal is

Then add one clear button, such as “Get This Deal”. Use the same button style on the whole page so readers know where to click.

Images help too. Use a clean logo or product image for each deal, and compress them so the page loads fast. If you add lots of images, it also helps to keep your media library tidy. For example, Plugininja offers WordPress plugins like Ninja Drive, which is made to organize the media library.

Step 6: Add Basic SEO

This is where your Black Friday SEO strategy comes together. Do these simple things:

• Title and H1: Put your main keyword in both. For example: “BFCM Roundup Page”.
• First 100 words: Use the keyword once in a natural way.
• Meta description: Write one clear sentence under 160 characters with your keyword.
• Subheadings: Use related keywords in a few H2 and H3 headings.
• Internal links: Link to other helpful posts on your site. Readers stay longer and Google finds more of your pages.
• FAQ section: Answer common questions in short, direct sentences. This can help you get a featured snippet.
• Page speed: Keep the page light. Slow pages lose visitors fast.

If you are wondering how to rank a BFCM roundup page on Google, the answer is simple. Publish early, make the page truly useful, and keep it fresh with updates.

Step 7: Publish, Promote, and Update Every Year

Now it is time to go live. A common question is when to publish a Black Friday deals page. The best time is three to four weeks before Black Friday, so Google has time to find and rank it. Late is better than never, so if you are behind, publish a first version now and keep improving it.

After you publish:

• Share the page in your email newsletter and on social media.
• Add a link to it in your site menu or homepage banner during the sale.
• Check every link and coupon code once or twice a week.
• Remove deals that have ended.

When the season is over, do not delete the page. Keep the same URL, change the dates and the year in the title, swap in new deals, and update the published date. This way, your page gets stronger every year.

Common Mistakes to Avoid

• Adding the year to the URL. It forces you to start over each year.
• Publishing too late. Google needs time to rank your page.
• Listing too many weak deals. A shorter list of good deals beats a long list of poor ones.
• Forgetting to remove expired deals. This hurts trust.
• Hiding your affiliate links. Be clear and honest with your readers about them.

Frequently Asked Questions

When should I publish a Black Friday deals page?

Publish it at least three to four weeks before Black Friday. This gives Google time to find, index, and rank your page before shoppers start searching.

How do I update a BFCM page every year?

Keep the same URL. Each year, remove old deals, add new ones, change the dates and the year in your title, and update the published date.

How do I rank a BFCM roundup page on Google?

Use your main keyword in the H1, title, URL, and first paragraph. Write useful deal descriptions, keep the page fast, add internal links, and update it often.

What is the best structure for a Black Friday roundup page?

Start with a short intro and a quick list of top deals. Then group deals by category, add a clear button for each deal, and finish with an FAQ section.

Final Thoughts

Now you know how to create a BFCM roundup page from start to finish. Set your goal, pick an evergreen URL, collect honest deals, plan a clean layout, write short descriptions, add basic SEO, and keep the page updated every year.

Start small and publish early. You can always add more deals later. For more practical guides, visit WPMew and keep learning.