7Labs Winery Integration for Commerce7 and Tock

Put your Commerce7 shop, wine club and reservations, and your Tock booking widget, on your WordPress site. Every widget works as a block, an Elementor widget and a shortcode. To connect Commerce7, the plugin only needs your Tenant ID.

Commerce7

• Commerce7’s storefront widgets as blocks and Elementor widgets (the free version of Elementor is enough): collection, buy button, club join button, reservation calendar, newsletter signup, form, personalization block, account link, cart icon, login form and collection list.
• Two widgets of our own, built on Commerce7’s club join button: a club selector that lets visitors pick one of several clubs, and side-by-side wine club tier cards.
• While you edit, each widget shows a small drawing of what it becomes (a wine grid, a buy button, a calendar) in your brand color, instead of an empty box.
• Creates the Commerce7 pages (Shop, Wine, Cart, Checkout, Account, Wine Club, Reservations) and the address rules that links like /product/estate-cabernet need. Supports custom routes and Commerce7’s ?page= collection paging.
• If a Commerce7 page is rebuilt in Elementor or the block editor without the Commerce7 area, the plugin adds that area back at the end of the page, so the shop doesn’t go blank.
• Tells WP Rocket, LiteSpeed Cache, SiteGround Speed Optimizer and Autoptimize not to combine, defer or delay Commerce7’s script, and marks the script so Cloudflare Rocket Loader leaves it alone.
• Optional floating cart and account link.
• Brand colors, corners and fonts for Commerce7’s buttons, links, cart badge and wine page, without CSS.

Wine page SEO

Commerce7 draws each wine in the browser. The page your server sends is the same for every wine, so link previews show the same title and image for every bottle, and the canonical tag points every wine to the same address.

• Included: each wine page and collection page gets its own canonical address, and cart, checkout and account pages are kept out of search results.
• With the Shopping Feed app connected (see below): each wine page also gets its own title, description, preview image and Product structured data (price, stock, SKU, and GTIN when the wine has one), from the same feed Google and Meta read.
• Works on its own or through Yoast SEO, Rank Math and All in One SEO, without printing tags twice.
• Add Google and Meta site verification codes without editing theme files.

Want to see what Google, Meta and shared links get from your wine pages today? The wine link preview guide shows how to test it with free tools.

Tock

• Tock’s own booking widget, as a block, Elementor widget and shortcode. It opens Tock’s booking window on your site, with Tock’s own button colors.
• A Tock link button in your brand colors. It opens your Tock page, or one experience on it, in a new tab.
• Built a widget in Tock’s widget builder? Paste its code once and the Tock Booking Widget uses its settings.
• Sends your site’s time zone, or one you pick, to Tock’s widget.
• Tock’s script loads only on pages that show the Tock Booking Widget.
• Clicks on Tock widgets and link buttons are pushed to the dataLayer as tock_booking_click, for Google Tag Manager. This records the click, not a completed booking.

Ads tracking with 1Pixel

1Pixel is a separate Commerce7 app by 7Labs, sold on the Commerce7 App Store. Commerce7 tells 1Pixel about each sale, and 1Pixel’s server sends it to Meta’s Conversions API: online orders and tasting room sales with their order value, wine club sign-ups, Commerce7 reservations, and Tock bookings when Tock syncs them into Commerce7.

This plugin turns on 1Pixel’s website script (page views, wine views, add to cart and checkout starts) with one setting, or pairs the site through a guided connection that looks for other Meta Pixel and Google Tag Manager code before switching on. No code to paste.

Shopping Feed

AI Visibility & Shopping Feed is a separate Commerce7 app by 7Labs, sold on the Commerce7 App Store. It builds Google Shopping, Meta catalog, Google local inventory, Wine-Searcher and Vivino feeds from your Commerce7 catalog. Connect it here and every wine page carries the same id, price and stock as the feed, which Google Merchant Center and Meta catalogs compare. The plugin also checks that the feed’s product links open wine pages on this site.

Switching plugins

Coming from Commerce7 for WordPress? Import its settings and turn it off from the Switch plugins screen. Pages built with its blocks, shortcodes, Elementor widgets, WPBakery elements and Beaver Builder modules keep rendering, and its blocks can be converted so the block editor can edit them. Cornerstone elements need to be rebuilt by hand.

Pages built with the block from Tock’s own Tock Widget plugin keep working too, and its business name can be imported.

This is an independent plugin by 7Labs. It is not made or endorsed by Commerce7 or Tock.

External services

This plugin connects to the services below. Nothing is sent to any of them until you turn on the matching setting.

Commerce7 (https://www.commerce7.com), the winery e-commerce platform that runs the shop, cart, checkout, wine club and reservations.
* When: on every front-end page once you enter a Commerce7 Tenant ID.
* What: visitors’ browsers load Commerce7’s storefront script and stylesheet from cdn.commerce7.com. Commerce7 receives the usual request data (IP address, browser, page address) and anything the visitor enters in the cart, checkout, club or account forms.
* Terms of service: https://www.commerce7.com/terms-of-service/
* Privacy policy: https://www.commerce7.com/privacy-policy/

Tock (https://www.exploretock.com), a reservation, ticketing and events platform used for tastings and dining.
* When: only on pages that show the Tock Booking Widget, once you enter your Tock business name.
* What: visitors’ browsers load Tock’s widget script from www.exploretock.com, and Tock receives the usual request data (IP address, browser, page address) plus anything the visitor enters while booking. The Tock link button is a plain link to your Tock page and loads nothing from Tock.
* Terms of service: https://www.exploretock.com/terms
* Privacy policy: https://www.exploretock.com/privacy

1Pixel by 7Labs (https://pixel.dmitru.com), a Commerce7 app that sends store events to Meta’s Conversions API.
* When: only if you switch on the 1Pixel website script or connect the site on the 1Pixel connection screen.
* Website script: visitors’ browsers load 1Pixel’s script from 1pixel.dmitru.com with your Commerce7 tenant ID. It sends page views, product views, add to cart and checkout starts (product ID, price, currency, quantity, page address, the browser’s IP address and user agent, and Meta’s browser cookies) to 1Pixel, which forwards them to the Meta Pixel of the Commerce7 account that installed 1Pixel. The script can also load Meta’s own pixel from connect.facebook.net, subject to Meta’s terms.
* Connection screen: your server sends a one-time code and this site’s address to 1pixel-meta-c7.fly.dev (1Pixel’s server) to pair the site, then exchanges connection health checks and on/off state with it. During the guided test, the events your own admin visit produced (event names, product IDs, prices, page paths) are uploaded so 1Pixel can confirm tracking works.
* The connection screen’s conflict check downloads this site’s own home page and looks for Meta Pixel and Google Tag Manager code. It does not contact Meta or Google.
* 1Pixel terms of service: https://1pixel.dmitru.com/terms
* 1Pixel privacy policy: https://1pixel.dmitru.com/privacy
* Meta Business Tools terms: https://www.facebook.com/legal/terms/businesstools
* Meta privacy policy: https://www.facebook.com/privacy/policy/

AI Visibility & Shopping Feed by 7Labs (https://shoppingfeed.dmitru.com), a Commerce7 app that publishes product feeds for Google Merchant Center, Meta catalogs and wine marketplaces.
* When: only if you turn on “Use my Shopping Feed on this site”.
* What: your server downloads your public product feed from feed.dmitru.com, requesting it by your Commerce7 tenant ID, twice a day and when you click “Check the feed now” or “Refresh wine data”. No visitor or customer data is sent.
* Terms of service: https://7labs.dmitru.com/terms/
* Privacy policy: https://7labs.dmitru.com/privacy/

Google and Meta site verification tags are only meta tags printed in your page head. The plugin makes no request to Google or Meta for them.