AcquisitionSuite

Every download, enquiry and booking, captured as a lead you own.

Free downloads let visitors leave without ever giving you their details, and forms, email tools and spreadsheets end up scattered across different places. AcquisitionSuite is a self-hosted lead generation plugin that brings it together in one WordPress dashboard, with three ways to capture a lead:

• Gated downloads: offer a PDF, ebook, checklist, template, video or ZIP in exchange for a name and email address.
• Custom forms: build contact, enquiry, booking, registration and waitlist forms with conditional logic. No file needed.
• Lead Funnels: start from a template, answer a few questions, and get a ready-made form, delivery email and shortcode.

Every submission becomes a lead in your dashboard and syncs to Mailchimp, Brevo or MailWizz, so you can follow up. Your leads and files stay on your own server, and you don’t need to write any code.

The free Lite version includes the complete lead capture system, with no site limit. The Pro extension adds email sequences, marketing automation, lead scoring, sales pipeline and paid downloads/forms.

Use AcquisitionSuite as your

• Form builder: create multi-field contact, enquiry, registration and appointment forms with 12 field types and conditional logic.
• Lead magnet plugin: turn a PDF, ebook, checklist or video course into a gated offer that captures an email address first.
• Content upgrade plugin: gate bonus content inside blog posts to grow your email list.
• Lead funnel builder: start from a template (free resource, waitlist, webinar, call booking) and get a ready-made form, email and shortcode.
• Download manager with email capture: track every download, submission and lead in one place.
• Email list building tool: every lead syncs to your email service on submission.

Who it’s for

• Coaches and consultants who want enquiries, discovery calls and bookings to arrive as organised leads
• Marketing agencies and freelancers who add lead capture to client sites without writing code
• Course creators, bloggers and publishers who grow an email list with lead magnets and content upgrades
• SaaS and B2B marketers who offer guides, reports and webinars in exchange for contact details
• Small businesses that want to know who is asking for their price lists, brochures and quotes

How it works

1. Choose what to offer. Upload a file, paste a link to one (Google Drive, Dropbox, a hosted video course), or skip the file and use a form on its own for enquiries, bookings and registrations.
2. Set up the form. Start from a Lead Funnel template, or build your own with the drag-and-drop form builder.
3. Place it on your site. Add it to any post or page with a shortcode or the Gutenberg block, as an embedded form or a popup.
4. Capture and follow up. Each submission is saved as a lead and synced to Mailchimp, Brevo or MailWizz. For gated files, the visitor also gets a single-use download link that expires.

What you get with Lite (free)

• Secure File Upload — files are stored in a protected directory. Direct URL access is blocked.
• URL-Gated Files — gate an external link (Google Drive, Dropbox, etc.) instead of uploading great for large files like video courses.
• Signed, Time-Limited Download Links — every download token is single-use and expires after a configurable window.
• Lead Capture Modal — a polished, fully responsive popup form collects visitor details before granting access. Header colour, accent colour, title, and subtitle are all configurable.
• Lead Funnels — pick a template (free resource, email list, waitlist, webinar registration, call booking, service enquiries), answer a few questions, and get a ready-made form, delivery email and notification, plus a shortcode to place it. Each funnel has its own leads and analytics view. Start one from the Lead Funnels page or from the bar on the dashboard (which you can dismiss). Nothing on your pages is changed.
• Custom Form Builder — build multi-field custom lead capture forms with conditional logic, drag-and-drop reordering, and 12 field types (text, email, phone, link, number, textarea, dropdown, radio, checkbox, date, country, hidden).
• Standalone Forms — use any form on its own, with no file attached, for appointments, registrations, or any other lead capture. Choose an Embedded or Popup Modal display style.
• Multiple Ways to Place a Form — inline shortcode or a native Gutenberg block.
• Email Delivery — choose instant download, email-only delivery, or both. Branded HTML email templates fully editable from Settings.
• ESP Integrations — subscribe leads to Mailchimp, Brevo (Sendinblue), or MailWizz on form submission.
• Leads Management — full lead list with search, filter, and delete.
• Submissions Log — every form submission recorded with full field values.
• Analytics — download counts and lead source breakdowns.
• CSV Export — export all leads and submissions.
• Settings — configure email, branding, delivery, file types, and data retention.
• Add-ons page — see the separate add-ons that come with AcquisitionSuite Pro (WooCommerce, Easy Digital Downloads, form plugins and more) and which of them match plugins already on your site. Lite only lists them, from a list built into the plugin; installing and using add-ons needs Pro.

Pro extension (separate plugin, requires Lite)

• Marketing automation with trigger, conditions, and actions engine
• Email sequences (drip campaigns with configurable delays)
• Lead scoring with configurable rules and tier labels
• Lead intelligence (geo, device, browser, ISP detection)
• Sales pipeline kanban board
• Tags and audience segments
• Paid downloads with Stripe, Paystack, and Flutterwave — including paid URL-gated files
• Paid standalone forms — charge for an appointment or registration using the same checkout flow as paid downloads
• Floating Button and Slide-in Panel display styles for standalone forms and funnels
• Elementor widget and Bricks element for placing standalone forms
• Orders and transaction management
• Email open and click tracking
• Webhooks to external tools
• WhatsApp notifications via Meta Cloud API or Twilio
• Priority support

The Pro extension is a separate plugin available at acquisitionsuite.ufirstdev.com

Shortcode Usage

Display a gated download:

[acquis_download id="123"]

Customize the button label:

[acquis_download id="123" label="Download the Guide"]

Use a specific form:

[acquis_download id="123" form="3"]

Display a standalone form (appointment, registration, or any lead capture not gating a file) — new in 3.6.0:

[acquis_form id="3"]

Override its display style:

[acquis_form id="3" display="embedded"]

display accepts `embedded` or `popup` in Lite (Pro adds `floating`). Leave it out to use whatever is configured on the form itself.<h3>Support</h3>

For help and support, visit the WordPress.org support forums or the plugin website at acquisitionsuite.ufirstdev.com.

Third-Party Libraries

This plugin bundles the following third-party libraries:

Chart.js

• Version: 4.5.1
• License: MIT License
• Copyright: (c) 2014-2024 Chart.js Contributors
• Source: https://www.chartjs.org
• License text: https://github.com/chartjs/Chart.js/blob/master/LICENSE.md
• Used for: rendering lead and download analytics charts on the Analytics page.

AcquisitionSuite Custom Drag-and-Drop

• Version: 1.0.0
• License: MIT License
• Copyright: (c) 2024 Fortunatus | UfirstDEV Technologies
• This is original code written for the AcquisitionSuite Form Builder.
  It is NOT the SortableJS library. It provides a lightweight drag handle
  compatible with the SortableJS API surface (handle, ghostClass, onEnd).
• Used for: drag-to-reorder form fields in the Form Builder.

External Services

This plugin connects to the following external services:

Mailchimp

• URL: https://api.mailchimp.com
• When: On lead form submission, only when Mailchimp integration is enabled and configured
• Data sent: Lead name and email address
• Privacy policy: https://mailchimp.com/legal/privacy/

Brevo (Sendinblue)

• URL: https://api.brevo.com
• When: On lead form submission, only when Brevo integration is enabled and configured
• Data sent: Lead name and email address
• Privacy policy: https://www.brevo.com/en/legal/privacypolicy/

MailWizz

• URL: Your self-hosted MailWizz API URL (configured by you in Settings)
• When: On lead form submission, only when MailWizz integration is enabled and configured
• Data sent: Lead name and email address