Alex Reservations – Restaurant Reservations, Tables & White-Label Booking System

Restaurant reservations. Your brand, not ours.

Alex Reservations is a restaurant reservation system that runs on your own WordPress website. Guests book on your site, under your name, and every reservation and guest record is stored in your own database. No booking marketplace in between, no per-cover fees, no third-party branding in front of your guests.

It works for one restaurant or hundreds: independent restaurants, restaurant groups and agencies that want to run a reservation platform for their clients under their own brand.

Why restaurants choose Alex Reservations

• 0% commission. A flat price per restaurant, however many tables you fill.
• Your guests, your data. Bookings and customer data live in your WordPress database. Export them any time.
• Your brand everywhere. Booking widget, confirmation emails, SMS and WhatsApp messages carry your restaurant’s name and look.
• Fewer no-shows. Automatic reminders, guest re-confirmation, deposits and card guarantees for big parties.
• Live in minutes. A setup wizard creates your first restaurant in under 5 minutes; the widget goes on any page with a shortcode.

For restaurant groups

Manage every location from one central dashboard while each restaurant keeps its own settings, tables, shifts and team. User roles control who sees what. One installation, one login page, your group’s brand across all locations (PLUS).

For agencies: your own white-label reservation platform

Turn a single WordPress installation on your own server into a reservation SaaS for your restaurant clients (PLUS):

• Complete white label: your logo, colours, custom CSS, your domain, your name on every email and notification.
• Multi-tenant: hundreds of restaurants on one installation, each one isolated and seeing only its own bookings, tables and guests.
• Custom login page so your clients never see the WordPress admin.
• You set your own price to your clients and keep the margin.

Learn more at alexreservations.com/white-label.

Features in the Free version

• Up to 30 bookings per month for 1 restaurant.
• Bookings list view. Create, update and filter the daily list by customer, tag or status.
• Monthly and weekly views. Add or update reservations directly from the calendar.
• Customers list. A simple CRM: filter guests by tags, last visit or number of reservations.
• Custom tags for bookings and customers: VIPs, allergies, wine preferences.
• Shifts. Breakfast, lunch and dinner with their own availability.
• Email templates. Customise the notifications your guests receive.
• Booking widget. Multi-language, mobile friendly, with your colours and the fields you choose.

Features in the PLUS version

• Unlimited bookings across all your restaurants.
• Multiple restaurants with a centralised dashboard and a separate dashboard per restaurant.
• User roles and multiple users with granular permissions per restaurant.
• White label and custom login page for groups and agencies.
• Floor plan view with drag-and-drop tables, reservations and waiting list.
• Floor plan builder to design your rooms, plus printable floor plans per shift.
• 360° panorama reservations so guests pick their table from an immersive view.
• Timeline views: horizontal, vertical and global with assigned tables.
• Area and table selection by the guest, shared tables, closed days and slots.
• Email and SMS reminders, automatic re-confirmation and branded email layouts.
• Guest reviews. Automatic review requests after the visit, with redirection to Google Reviews for high ratings.
• Payments. Deposits or full payments with Stripe, PayPal, Redsys, Mercado Pago, Mollie, Square and Xendit. Charge no-shows.
• Events. Mother’s Day, Christmas, wine tastings and themed nights with their own availability.
• Multiple widgets for different pages, campaigns or restaurants.
• Reports and exports. Bookings, customers and reviews; CSV and PDF export.
• Google Tag Manager events and webhooks for campaign attribution and integrations.
• Bot API to create reservations and check availability from chatbots and assistants.
• 23 languages out of the box, with every text editable.
• Dark mode.

Premium modules

Optional add-ons for PLUS: WhatsApp Reservations (confirmations, reminders and bookings by WhatsApp), Missed Call Booking (a missed call gets an automatic SMS or WhatsApp with a booking link), Premium Tables (custom prices per table) and Booking Offers (menus and offers during the reservation).

Getting started

Use the built-in setup wizard to create your first restaurant in under 5 minutes, then embed the reservation widget on any page with the shortcode [rr_form id='__' button='Book now'].

Who it is for

• Independent restaurants, cafés and bistros that want direct bookings without commissions.
• Restaurant groups and chains that need one platform for every location.
• Web and marketing agencies, hospitality consultants and resellers that want a reservation platform under their own brand.

Full documentation, pricing and the agency program at alexreservations.com.