AnyTry – AI Virtual Try-On for WooCommerce

AnyTry is an AI-powered virtual try-on system that lets your customers see how they’ll look wearing your products before they buy. The plugin integrates directly with WooCommerce product pages, adding a “Try On” button that uses cutting-edge generative AI.

External services

This plugin connects to the AnyTry API (https://api.anytry.ai) to generate virtual try-on images using generative AI. Using the plugin requires an AnyTry account (a free trial is available from the plugin settings screen).

What the plugin uses the AnyTry API for:

• Try-On generation — submitting the customer photo together with the product image, following the job’s progress (a real-time stream, with polling as a fallback), cancelling a job when the customer closes the dialog mid-generation so the reserved processing is released, and fetching the finished image. Result images are only ever fetched over HTTPS from api.anytry.ai or an *.anytry.ai subdomain.
• AI Size Advisor — a size recommendation, requested only when the merchant has enabled the feature and the customer completes the quiz.
• Account and administration (operator workflow only; never customer-facing) — creating the free-trial account on first activation (admin email, WordPress username and store domain only), sending the activation magic-link email, recovering an existing API key, single sign-on to the AnyTry Portal, validating the configured key on the Settings screen and in the background after the key changes or the plugin is upgraded (retried until the account can be identified; these checks send only the key, no order or customer data), and loading the figures shown on the plugin’s own admin Settings screen.
• Analytics and conversion attribution — funnel events (button impressions, generation completes, add-to-cart, checkout start, purchases, refunds), an abandon event when the customer closes the window mid-generation, and order attribution. Gated on analytics consent, which is OFF by default on new installs.

The Try-On feature works whether or not analytics is enabled. Enable analytics at WooCommerce → AnyTry AI → “Send analytics & conversion events”.

What is sent to the AnyTry API:

• The customer photo uploaded via the Try-On modal (transmitted only when the customer explicitly clicks “Try On”).
• The product image URL and product identifier from WooCommerce.
• A random session identifier (no personally identifiable information).
• Order and product IDs, product names, selected sizes, quantities, purchase/refund amounts, currency and event times; where available, try-on job and session identifiers used for attribution. Complete order operations are sent through /api/v2/commerce/evidence; older queued events keep their previous delivery path — only when analytics consent is enabled.
• Optional: height, weight, and usual size values the customer enters in the AI Size Advisor quiz.

When the data is sent:

• Try-On generation: when a customer uploads a photo and clicks “Try On” on a product page.
• Size Advisor: when a customer completes the AI Size Advisor quiz.
• Conversion events: when an order containing a tried-on product is placed — only when analytics consent is enabled.

Cookies (server-set, persistent):

• anytry_session cookie (90 days) — stores the random session ID and the list of product IDs the visitor has tried on, used to attribute orders to try-on sessions for the conversion dashboard. Set only when analytics consent is enabled.
• anytry_tried cookie (90 days) — stores a fallback list of tried product IDs for cases where anytry_session is unavailable (third-party cookie blockers, REST checkout flows). Set only when analytics consent is enabled.
• anytry_legal_accepted_v2 cookie (1 year) — remembers that the customer has accepted the Try-On legal/age-consent overlay so they are not asked again on every page. Set ONLY after the customer clicks “Accept” on the legal overlay. Not used for any analytics or attribution.

Persistent browser storage (localStorage):

• anytry_lang — the language chosen in the widget, used to restore that choice on later visits.
• anytry_legal_accepted_v2 — mirror of the consent cookie above, same purpose, same trigger. No analytics or attribution use.
• anytry_tried — client-side mirror of the anytry_tried cookie value, used when third-party cookies are blocked. Written only when analytics consent is enabled.
• anytry_tried_products — same purpose as anytry_tried but stored in a structured per-product map; used by the admin Conversions tab to attribute orders to try-on sessions. Written only when analytics consent is enabled.
• anytry_canonical_session_id — a random sess_* identifier kept across reloads so the API can JOIN a try-on generation event to a later purchase event for conversion attribution. Persisted only when analytics consent is enabled. When consent is off, an ephemeral id is held in memory for the current page only and never written to localStorage.
• anytry_active_jobs — registry of try-on jobs and their recovery metadata, used to resume work and restore completed results after a page reload. Completed entries can remain until the customer removes them. On widget startup, entries older than one hour are discarded; this is a cleanup check, not a background deletion timer while the page is closed. Removing a still-running job can retain a minimal status handle until the server confirms completion/failure or the one-hour limit is checked. Removing a completed job retains only its job identifier, dismissal time and removal flags for up to one hour, checked on startup, so open or resumed copies can remove the same result. This removal record contains no image or job token and does not occupy an active try-on slot. Not used for analytics or attribution.

Ephemeral per-tab storage (sessionStorage):

These stores are scoped to the current browser tab. They support the Try-On interface and, when analytics consent is enabled, retry failed analytics events. A photo stored here powers the local before/after toggle; when the widget restores an earlier try-on (for example after a page reload), that stored photo can also be sent with a Size Advisor request the customer initiates. Quiz answers may likewise be reused in such a request. The photo is bound to its own try-on job; another job’s upload is not used as a fallback.

• anytry_before_<jobId> — a compressed copy of that job’s uploaded photo, kept for the “before / after” toggle and a customer-initiated repeat Size Advisor analysis after a reload. If this copy is unavailable, the widget keeps the generated result but does not substitute another photo.
• anytry_result_<jobId> — the generated result image data URL, used so the same result re-renders instantly when the customer reopens the modal in the same tab.
• _anytry_result_cache_order — job identifiers in cache order, used to evict older result images when the per-tab image cache reaches its limit.
• anytry_feedback_state — whether the customer already rated 👍 / 👎 the current result.
• anytry_quiz_user_height, anytry_quiz_user_weight, anytry_quiz_usual_size, anytry_quiz_skipped — Size Advisor quiz answers, kept so the customer doesn’t have to re-enter them while comparing multiple try-ons.
• anytry_size_recommendation, anytry_size_<photoHash> and anytry_size_<photoHash>_p<productId> — cached Size Advisor responses, which may include estimated body measurements and recommended sizes, used to restore the recommendation for the photo and product.
• anytry_tab_id — a random identifier used to keep track of which browser tab owns an active try-on job after a reload.
• anytry_pending_submit — pending request identifiers, timestamps, recovery credentials, intent and product metadata. With submission recovery enabled, these records let WordPress recover an accepted job after a lost response without starting a second try-on. Recovery checks discard expired records after 25 hours; dismissed requests are marked so they are not restored as wanted. Legacy records use the older short cancellation path.
• anytry_sw_blocks_sse — internal counter the plugin uses to detect a Service Worker that’s blocking real-time updates, so it can transparently fall back to the same-origin SSE proxy on the next try-on.
• anytry_pending_events_v1 — up to 20 failed critical analytics events, including their product, job and session identifiers. With current analytics consent, the plugin retries them at the AnyTry API on a later page view in the same tab. A refusal received by the widget or disabled analytics clears this queue and prevents new retries on that page.

Persistent browser storage (IndexedDB):

Generated results are cached in the visitor’s browser for local display. An older installation may also retain an uploaded-photo cache, described below. Clearing the site’s browser data removes these caches.

• anytry_cache → object store photos — legacy uploaded-photo cache. The current widget does not write new uploads here or use this global cache for before/after comparison or repeat Size Advisor requests. Existing cache cleanup remains in place.
• anytry_results → object store images — the data URL of generated result images keyed by job ID, so revisiting a recently-generated try-on renders instantly.

Analytics consent:

The plugin does NOT send analytics or conversion-attribution events by default. Enable them at WooCommerce → AnyTry AI → “Send analytics & conversion events”. The Try-On image generation itself works whether or not this is enabled — only the conversion-attribution dashboard in the AnyTry Portal depends on this opt-in.

When analytics is enabled and a tracking token is available, the widget checks the current merchant setting and the site’s anytry_allow_session_cookie consent filter through WordPress once per page view, before sending or retrying browser analytics. It reuses that result for the rest of the page. CMP integrations must implement that filter; the plugin does not automatically detect every consent manager. An explicit refusal or disabled analytics clears the browser’s attribution cookies, attribution storage and pending-event queue. A failed or unrecognized consent check clears the pending-event queue and stops browser analytics for that page, while preserving existing attribution and session identity. Try-On and Size Advisor remain available. This does not recall requests already transmitted or erase historical order records.

Optional Google Fonts (default OFF):

By default the plugin uses system-sans typography and makes NO third-party font request — the AnyTry API is the only external service it contacts. An internal anytry_load_google_font option (OFF by default, with no user-facing control) would, if enabled, request the Outfit web font from Google Fonts (https://fonts.googleapis.com) on the storefront and the AnyTry admin Settings page; it stays off in a standard install.

• Service: Google Fonts (https://fonts.google.com)
• Data sent: visitor IP and User-Agent (standard HTTP request) at the moment a page that has this option enabled is rendered
• Terms of Service: https://policies.google.com/terms
• Privacy Policy: https://policies.google.com/privacy

Customer and product images are sent to AnyTry and the selected AI providers, including Google, for processing. Uploaded images, generated results, browser caches and Size Advisor data have separate lifecycles. Closing the widget does not trigger immediate deletion of every copy. Server cleanup depends on deployed retention settings and scheduled cleanup; this plugin does not enforce a five-minute deletion deadline. Entered and estimated measurements and analytics records may remain after image cleanup. Minimal removal markers (try-on identifier, removal time and terminal state; no photos or access tokens) are stored in the browser to synchronize removal across tabs. The widget honors them for up to 25 hours and removes expired markers on the next successful synchronization. Clearing all site data also removes these markers; older open tabs may need a reload to use the new synchronization.

This service is provided by AnyTry. By using the plugin, customers agree to the AnyTry Terms of Service and Privacy Policy:

• Terms of Service: https://anytry.pl/terms
• Privacy Policy: https://anytry.pl/privacy

Key Features:

• Photorealistic Try-On — Uses generative AI to create realistic images of customers wearing your products.
• Data Privacy — Photo copies, Size Advisor data and analytics records have separate lifecycles, as described above. The plugin includes its local order tracking data (session ID, tried-product list and attribution job IDs) in WooCommerce’s built-in personal-data Export and Erase tools.
• High Performance — Real-time SSE streaming with a polling fallback; doesn’t burden your hosting.
• Responsive Design — Works perfectly on mobile and desktop devices.
• Variant Support — Works with simple and variable products (color/size).
• AI Size Advisor — Size recommendations from a short quiz (height and weight with photo silhouette analysis, or a single “what size do you wear?” question).
• Eye Advisor — For glasses and sunglasses, AnyTry checks whether the frame width fits the face in the customer’s photo and shows a frame-fit verdict on the try-on result. Runs automatically, no setup.
• Works across categories — clothing, jewellery, watches, eyewear, shoes and accessories.
• Multilingual — The shopper widget ships 10 languages (EN, PL, DE, UK, IT, ES, FR, SV, DA, NB); admin settings are English, with translations delivered via WordPress.org language packs.
• HPOS Compatible — Full support for WooCommerce High-Performance Order Storage.
• WooCommerce Blocks — Compatible with the new block-based checkout.
• Multi-Job Navigation — Compare results from multiple try-ons with swipe navigation.

How It Works:

1. Customer clicks “Try On” on a product page.
2. They upload a photo of themselves.
3. AI generates a photorealistic image of them wearing the product.
4. Optional: AI Size Advisor recommends the best size.

SaaS Model: This plugin connects to the AnyTry API for AI processing. An API key is required (free trial available). See Terms of Service and Privacy Policy.

Configuration

1. Navigate to WooCommerce > AnyTry AI in the admin panel.
2. Enter your API key or start a free trial.
3. Customize the button appearance (color, text, position).
4. Enable AI Size Advisor (optional).
5. Ensure your products have featured images set (flat-lay or ghost mannequin photos work best).

Requirements

• WordPress 6.4 or newer.
• WooCommerce 8.2 or newer.
• PHP 7.4+ (recommended: 8.1+).
• Active internet connection (for API communication).

Source code & build

The plugin ships its full unminified sources — src/js/anytry.js, src/css/anytry.css and src/css/anytry-admin.css — alongside the minified runtime in assets/. The two small admin scripts keep their unminified sources in assets/ next to the minified files. Minification is done with esbuild on Node.js 18+ via the minify_wp.js build script.

Third-party code: assets/js/heic2any.min.js is a prebuilt bundle of heic2any 0.0.4 (MIT) that embeds gifshot (MIT) and libheif (LGPL-3.0-or-later). Full attribution, licence texts and the corresponding-source offer are in THIRD-PARTY-NOTICES.txt in the plugin folder. It converts iPhone HEIC photos to JPEG in the browser, loads only when the customer picks an HEIC file, and can be turned off with the “iPhone HEIC support” toggle in WooCommerce → AnyTry AI.