Most online shops have a “Contact us” page. Very few have someone who answers. Parla is an AI sales agent that lives on your WooCommerce shop: a shopper taps Call and asks out loud, or types, and gets an answer from your own catalogue, puts the right item in the cart, and tracks their order.
Try it before installing anything: a demo shop with Parla on it. Free to start, no card: create your account at askparla.com and the shop key is shown straight away. You get 14 days of a full plan, then the Free plan, 50 conversations a month, for as long as you like.
One minute on what your customers get, from a demo shop:
Parla adds a chat to your store that opens on a choice: talk, or type. It sells first and handles the rest of the order lifecycle after.
- Finds products in the shopper’s own words (“red sweater size M”), typos and other languages included
- Recommends one of them and says why, from your own product data – never an invented claim
- Adds the exact variant to the cart from inside the chat
- Hands-free voice calls, if you turn them on
- Tracks an order, once the shopper has proved it is theirs
- Changes a shipping address while the order can still be changed
- Starts a return inside your return window
- Hands over to your team when it cannot help, with a real ticket
It speaks eight languages, follows the shopper’s light or dark setting, and wears your brand colour.
Nothing is invented to make a sale: scarcity is only ever mentioned when your stock says so, and the assistant never offers a discount, because it has no way to make one. It says it is an AI, in the chat and at the start of every call, and when it does not know, it says so and hands over to your team with a ticket number.
In your WordPress admin
Everything lives under WooCommerce -> Parla, in three places:
- Overview: the sales the assistant helped with over the last 30 days, week by week, counted from your own WooCommerce orders. Below that, messages per day, what shoppers asked for, and a storefront check that tells you what the chat on your shop is actually running.
- Reports: what shoppers searched for and did not find, questions your pages did not answer (with a box to write the answer once, which the assistant uses from the next conversation), answers marked unhelpful, and the people waiting for a restock. Long waiting lists are folded by product, with a search to find one address.
- Settings: one page per job. Look, Assistant and First screen change what shoppers see, with a live preview beside them. Voice sets up calls. Knowledge & team holds your policies, sizes and opening hours. Connection holds the shop key.
Plans
The Free plan includes 50 conversations a month, standard voice calls and “Powered by Parla” under the chat. Three paid plans start at 19 EUR a month with no commitment; extra conversations are capped by default at the price of your plan. Full details are on the pricing page.
External services
This plugin is the shop’s end of Parla, a hosted AI sales assistant. The assistant itself runs on Parla’s servers, not in your WordPress: without a Parla account and a shop key, the plugin does nothing. Installing it therefore means your shop talks to a third-party service, and this section sets out exactly what leaves your site and when.
Service: Parla, https://askparla.com
Terms of service: https://askparla.com/en/terms
Privacy policy: https://askparla.com/en/privacy
What is sent, and when:
- On every page where the chat is enabled. The chat script is loaded from Parla’s servers, so the visitor’s IP address and browser user agent reach Parla as part of that request, as they would with any externally hosted script. The script tag also carries your shop id, your shop’s name, the type of page (product, category, cart, checkout, order), the product id and page title on a product page, and, only if you switch on “Greet customers by name”, the first name of a signed-in customer.
- When a shopper opens the chat and writes or speaks. What they type or say, a random conversation id, the page they are on, and their browser’s language. Nothing is sent if a visitor loads the page and never uses the chat, beyond the script request above.
- When a shopper asks about an order. The order number and the email address they type, so the order can be confirmed as theirs before anything is shown. Addresses are masked before the AI model sees them.
- When a shopper leaves an email to be told about a restock, or about something you do not sell. Their address passes through Parla and is written straight back into your own site, where you can read the list and remove anyone from it (WooCommerce Parla Reports). Parla keeps only the product or the phrase they are waiting on, never the address. The email, when the moment comes, is sent by your site from your own address.
- When you open WooCommerce Parla in your admin. The page asks Parla for this shop’s figures and its saved settings, and the live preview loads the chat script so you can see your changes; that preview counts as one conversation against your plan, and it is seeded with your own first name from your WordPress profile so the greeting looks right. On Settings -> Voice, if your plan includes premium voice, your browser also asks Parla for the list of voices you may choose from and plays a sample clip from Parla’s servers when you press play on one.
- When you press “Connect store”. Your site address and your Parla settings, and the plugin creates a WooCommerce REST API key so Parla can read your catalogue and, when a shopper has proved an order is theirs, that order. Deleting the plugin removes that key.
Parla passes conversation text to Anthropic (Claude) to write the answers. When premium voice is switched on, the audio of a call also goes to Deepgram (speech recognition) and Cartesia (the voice). The privacy policy above lists every subprocessor and where each one processes data.
Privacy
To count the sales it helps with, the chat sets two first-party cookies on your site when a shopper uses it: parla_assist (a random conversation id, 7 days) and parla_added (the ids of products it put in the cart, 7 days). They hold nothing personal and are only read by this plugin, on your site, when an order is placed. Depending on your country and your consent setup, you may want to list them in your cookie policy.
Screenshots
A shopper writes in English to a French shop and gets the real product, in their language, with the size already chosen and a button to add it to the cart.
Where is my order? It asks for the order number and the email first, then gives the carrier's tracking link and the delivery date.
Returns, delivery and care questions are answered from the policies the shop wrote, never made up.
On a phone the chat takes the whole screen. Asked for a colour, it shows everything the shop has in it, with what is left in stock.
The Overview in your admin: sales the assistant helped with, week by week, the setup steps still to do, and messages per day.
Reports: what shoppers looked for and did not find, and restock waiting lists folded by product.
Settings -> Look: your colours, light or dark, and the button language, with a live preview of the chat.