AWO — Automatic Website Optimizer is a lightweight, modular plugin that manages AdSense ads intelligently and displays reading time estimates — completely free. Extend it with AWO Premium for SEO automation, internal analytics, SMTP mail, performance optimization, related posts, traffic booster, and more.
✅ Free Features
📢 Ad Manager
Place AdSense ads in up to 5 strategic positions: before content, mid-content, after content, sidebar widget, and sticky footer. Each position can be individually enabled or disabled. Includes Google Auto Ads integration.
🏷️ Ad Label
Automatically adds a configurable “Advertisement” label above every ad unit, keeping your site compliant with Google AdSense and FTC disclosure policies.
👁️ Viewability Tracking
Uses the Intersection Observer API to track how long each ad is visible in the user’s viewport, so you can identify your most effective ad positions.
🤖 AdSense Auto Ads
One-click activation of Google’s Auto Ads feature. Just enter your Publisher ID.
⏱️ Reading Time
Displays estimated reading time at the top of each post. Customisable: background colour, text colour, font size, and border radius.
🚀 AWO Premium Features
Requires AWO Premium — available at zwareonline.com/plugins/awo-premium
🔍 SEO Optimizer
Automatically generates meta descriptions, Open Graph tags, Twitter Card tags, JSON-LD schema markup (Article, BreadcrumbList, Organisation), canonical URLs, and hreflang tags. No manual entry required.
📋 Table of Contents (TOC)
Automatically builds a table of contents from your post headings (H2–H4). Configurable position, collapsible option, and fully styled.
🔗 Auto Internal Links
Automatically links configurable keywords to related articles within your site. Reduces bounce rate, distributes link equity, and improves crawlability.
📰 Related Posts
Displays a customisable grid of related articles at the end of every post. Configure: number of cards (1–12), module alignment, card text alignment, minimum card width, and optional excerpt/date display.
📊 Internal Analytics
Track page views without Google Analytics or any third-party service. Stats stored in your own database. View 7-day and 30-day activity charts in the AWO dashboard. Zero cookies, zero GDPR issues.
⚡ Performance Optimizer
Improves Core Web Vitals: defers non-critical JavaScript, enables lazy loading, adds LCP preload hints, reduces CLS by reserving ad space, and sets HTTP security headers.
📡 Traffic Booster
Generates an XML sitemap, pings Google and Bing via IndexNow when you publish new content, and enhances your RSS feed with full content and featured images.
🛡️ Ad Obfuscation
Randomises ad container IDs and uses JavaScript injection to make AdSense units harder for ad-blockers to detect.
🔄 Ad Refresh
Automatically refreshes visible ad units after a configurable interval (viewport-only), staying within Google’s policies.
🔔 Anti-Adblock Notice
Detects ad-blocker usage and shows a customisable notice asking users to whitelist your site.
📧 SMTP Email
Replace WordPress’s default PHP mail with a fully authenticated SMTP connection. Supports TLS/SSL, manual auth method (PLAIN, LOGIN, CRAM-MD5, AUTO), AES-256 password encryption, connection validation, and test email.
🌐 Bilingual (ES / EN)
The entire plugin interface automatically detects whether WordPress is installed in Spanish or English and displays accordingly. No language files required.
Screenshots
AWO Dashboard — module status overview and activity chart (Premium).
AWO Dashboard with Premium active — analytics chart and all module cards.
Features page — toggle free and premium modules in one unified view.
License management — activate, deactivate, and check your AWO Premium licence.
Ad Manager settings — configure Publisher ID and ad positions.
Built-in guide — accordion-style documentation for every feature.
Internal Analytics chart — 7-day and 30-day page-view graphs (Premium).
SMTP Configuration — full mail-server settings with connection validator (Premium).
Related Posts — customisable card grid on the frontend (Premium).