Bread & Butter – Identify Website Visitors, Score Leads & Gate Content
by Bread & Butter
Your analytics tells you how many people visited. Your CRM knows the ones who filled out a form. Nobody owns the middle: the visitors who were interested, looked hard, and left without a name.
Bread & Butter is the middle.
They told us who they are. We didn’t guess.
Most visitor identification tools look up an IP address and hand you “someone at Acme.” Bread & Butter identifies people through your own forms and one-click social sign-in, so what lands in your dashboard is a real name, a role, a company, and an email address verified by the provider they signed in with. First-party data, given with consent. Nothing here breaks when third-party cookies finish dying.
What changes on Monday morning
Named, not guessed. Every form submission and sign-in becomes a full profile: verified email, role, seniority, company, industry, location, social profiles. No data entry, no lookups.
Scored, not counted. Focused Score watches how each visitor actually behaves on your site and rates their buying intent from 1 to 10. Bots, scrapers, and your own team drop out. Your Engaged Leads tab shows the people worth calling, ranked.
Briefed, not listed. Each engaged lead gets an Intelligence Brief: who they are, what they looked at, what it means, and what to do next. Sent to Slack, your CRM, or your inbox the moment they qualify.
Works with the forms you already have
Install the plugin and it starts listening. Contact Form 7, WPForms, Gravity Forms, Ninja Forms, Formidable, Elementor forms, newsletter blocks: if there’s an email field on your site, Bread & Butter sees it. Your submissions still go wherever they go today. We run alongside, not in between.
Capture the ones who never fill out forms
Social sign-in on any form. When a visitor clicks into a form field, they can skip typing and verify with Google, Microsoft, LinkedIn, or Apple in one click. More completions, and every one of them is a confirmed identity.
Content gates. Lock your best guide, report, or pricing page behind a one-click sign-in. Lock it immediately, after a scroll depth, or after a time delay. Unlock once, and the visitor is recognized across your whole site.
See which traffic actually pays
The Attribution Report connects each campaign, channel, and keyword to verified people and closed pipeline, not to sessions. Includes traffic from Google Ads, ChatGPT, Perplexity, and partner referrals, with bots stripped out. Your cost per lead becomes a number you can trust.
Who this is for
Revenue teams tired of getting a spreadsheet of email addresses and calling it lead generation. Marketers who need to prove which spend produced customers. Founders selling something considered enough that a name matters more than a click.
Free to start. Lead capture and attribution run on every plan.
Screenshots
An Engaged Lead profile: verified identity, company, Focused Score, and journey.
The Engaged Leads tab, ranked by intent.
An Intelligence Brief delivered to Slack.
Social sign-in appearing on an existing contact form.
A content gate on a premium guide.
The Attribution Report: which channels produced verified people.
