CodifyCore sGTM for FluentCart connects FluentCart checkout activity to Server-Side Google Tag Manager and Google Analytics 4 Measurement Protocol.
The plugin helps store owners send key ecommerce events from WordPress instead of relying only on browser-side scripts. It routes events to a server-side GTM endpoint and improves attribution with first-party checkout data. Advanced direct Google Analytics 4 Measurement Protocol delivery, direct Meta CAPI routing, diagnostics, and event tools are available in the separately distributed Pro extension.
Key features
- Server-side ecommerce event tracking for FluentCart.
- Optional Frontend Pixel tab for Meta browser Pixel events using a Pixel ID, not a pasted script tag.
- sGTM routing through GA4 Measurement Protocol.
- Purchase, InitiateCheckout, AddToCart, PageView, ViewContent, and Search tracking.
- Optional throttled engagement events for scroll depth, file downloads, meaningful clicks, and HTML5 video starts/pauses.
- Shared event catalog with separate GA4 and Meta event names for safer custom event routing.
- Compatibility points for separately distributed CodifyCore extensions.
- Shared CodifyCore admin dashboard and menu for CodifyCore plugins.
- FluentCart-aware admin permission support for delegated FluentCart store users.
- SHA-256 hashing options for selected customer matching fields.
- Privacy Policy Tool that generates copy-ready privacy, cookie, and data sharing statements from saved settings.
- Gross or net order value reporting.
Purchase event behavior
The Purchase event is deduplication-protected and fires after a reliable order signal:
- Payment status changes to Paid.
- Order status changes to Processing.
- Shipping status changes to Shipped or Delivered.
- The receipt page fallback only fires after a reliable paid or processing signal.
Requirements
This plugin requires FluentCart to be installed and active. Without FluentCart, the addon remains inactive and shows an admin notice.
Screenshots
Main CodifyCore sGTM for FluentCart settings screen.
sGTM and GA4 endpoint configuration.
Event selection and privacy/hash controls.
Frontend Pixel settings for browser-side Meta Pixel events.
Privacy Policy Tool with generated policy, cookie, and data sharing text.
Pro tabs for Direct GA4, Direct Meta CAPI, diagnostics, license, and event response logs when Pro is active.
