CWeb Product Finder for Gravity Forms turns a Gravity Forms questionnaire into a product picker. At the end of the form, the plugin scores each of your products against the visitor’s answers and displays the best match (plus a couple of alternatives) as styled cards.
The scoring engine is fully local PHP. No OpenAI, no Claude, no remote service. You define rules in a clear “When Then” admin UI: when the visitor’s answers match certain conditions, boost / penalize / exclude / require specific products.
Highlights
- Two product sources: built-in Recommended Products CPT, or your existing WooCommerce catalog.
- Direct product targeting: rules pick the products they affect by ID, no tag indirection. Auto-completed from your form’s actual fields and choices.
- AND / OR conditions: combine multiple form answers in a single rule.
- Four effects: Boost (+N points), Penalize (−N points), Exclude (hard filter), Require (only required products are eligible).
- No external API: all scoring happens on your server. Predictable, free, and private.
- Setup wizard plus dedicated Scoring Rules and Help admin pages.
- Hidden field auto-detection: the plugin scans your form for hidden fields and picks the right one (or asks if there are several).
- Example form included: a small SaaS Plan Picker you can import and start tinkering with right away.
- Theme-friendly CSS: all classes prefixed
.cwebpf-*, with CSS variables for colors and fonts. - AI fallback hook:
cwebpf_ai_fallback_recommendationfilter lets you plug an AI service for ambiguous cases. No built-in API call.
Typical use cases
- Web hosting / VPS plan finder
- SaaS pricing wizard (“which plan is right for you?”)
- Service quote estimator
- Insurance / financial product recommender
- B2B product configurator
About the name
This plugin is a third-party companion for Gravity Forms (a separately sold commercial plugin by Rocketgenius, Inc.). It is not affiliated with, sponsored by, or endorsed by Rocketgenius. The “for Gravity Forms” suffix simply signals compatibility. The “CWeb” prefix refers to Collectif WEB, the agency that maintains this plugin.
Screenshots
Setup wizard — welcome screen with automatic system check (Gravity Forms / WooCommerce detection).
Setup wizard — pick the Gravity Form to listen to; the hidden field that stores the JSON result is auto-detected.
Setup wizard — done. The shortcode is generated and ready to paste in the form confirmation message.
Add a product (built-in CPT) with price label, short description, features, page URL, payment URL and CTA label.
Scoring rules editor — combine "When" conditions (radio / dropdown / checkbox answers, AND/OR) with "Then" effects: Boost, Penalize, Exclude or Require a product.
Built-in Help & About page — describes the scoring model, the shortcode, and the available developer filters.