Track WooCommerce product views and purchases in Google Analytics 4 — and use the same data to build your own Facebook Pixel or Google Ads tags in Google Tag Manager — with no coding required.
Datalayer for WooCommerce FREE pushes a complete dataLayer into Google Tag Manager for every visitor action:
- Product Detail Impressions (
view_item) — full product data (ID, price, currency), ready to power a custom Facebook Pixel or Google Ads tag too - Related Products in Product Page (
view_item_list) - Purchase (
purchase) — full order data (ID, value, currency, items), ready to power a custom Facebook Pixel or Google Ads tag too
Want a ready-made GTM container for Google Ads, Meta Ads, Pinterest Ads, TikTok Ads and Microsoft Ads — plus all events (add_to_cart, begin_checkout, add_shipping_info and more), Consent Mode and Server-to-Server tracking?
Get the PRO version from the Official WooCommerce Store: Datalayer for WooCommerce PRO
Discover our demo store:
Demo Shop
Screenshots
Google Tag Manager Settings screen plugin.
Ecommerce Settings screen plugin.
Ecommerce Advanced screen plugin.
Tags Google Analytics 4 imported
