Dermaself AI Beauty Agent

Science-based product recommendations, powered by AI.

Dermaself combines an AI analysis of the visible characteristics of the skin in
a selfie, the customer’s answers to a short quiz and the ingredients (INCI) of
your products, and builds a personalised skincare routine from your catalog.
Your customer adds the whole routine to the cart in one click.

You manage everything from your WordPress admin: the quiz and the routines,
branding, product recommendations, analytics and integrations.

Features

• AI skin analysis from a selfie and from the customer’s answers to a quiz.
• Skincare routines based on the skin profile and on INCI — every product is
  matched to the skin through its ingredients, with the reason it was picked.
• Custom questions to learn more about your customers.
• A fully branded experience — quiz, colours, fonts, logo and button, on
  desktop and mobile.
• Analytics — skin test starts and completions, purchases from
  recommendations, attributed revenue and the questions where people stop.
• Klaviyo and Mailchimp — send the contacts who consent to marketing
  straight to your list.

Built for WooCommerce

• Place the skin test anywhere: a Gutenberg block, an Elementor widget, a
  shortcode, a floating button, or automatically on product, shop and cart
  pages, including the Cart block.
• Sync your catalog in one click: name, price, description, image and link are
  read automatically. Field mapping is there for data kept in custom fields.
• Correct the category of any product, and choose which steps each routine
  shows.
• Offer a discount on the recommended products only.
• The skin test is available in Italian, English and Spanish, and follows your
  store’s language.

How it works

1. Your customer opens the skin test from your store and answers a few
   questions.
2. They take a selfie: Dermaself analyses visible skin characteristics such as
   dryness, redness, spots, pimples, pores and wrinkles.
3. They get a morning, evening and weekly routine made of your products, and
   add it to the cart.

What you need

A Dermaself account. Sign up at https://dermaself.it/signup, then paste the
key it gives you into the plugin’s Connection screen. There is a free plan —
25 analyses a month, 100 products — paid plans raise both, and Enterprise, on
request, has no limits. Every screen and every feature works on every plan.

The quiz button appears on your store once the plugin is connected and the
quiz is published.

WooCommerce is required for the product catalog and cart features.

Setup guide and FAQ: docs.dermaself.it/wordpress. Learn more at dermaself.it.

External services

This plugin sends data to services run by Dermaself S.r.l. so that the analysis
can be produced. Nothing is sent until you connect the plugin with a key.

Dermaself service (https://api.dermaself.it)
All plugin data goes here: your quiz configuration, your product catalog, quiz
sessions and their answers, the skin analysis, cart snapshots, and orders
containing recommended products. Requests are signed with your store’s key.
Terms: https://dermaself.it/terms-and-conditions/ — Privacy: https://dermaself.it/privacy-policy/

Dermaself quiz app (https://embed.dermaself.it)
The quiz itself, loaded in an iframe on your storefront. It receives your shop
identifier, the customer’s answers, and — if the customer takes one — their
photo, which is analysed and not stored on your site.
Terms: https://dermaself.it/terms-and-conditions/ — Privacy: https://dermaself.it/privacy-policy/

OpenAI (https://openai.com)
Product descriptions and ingredient lists you sync are sent to OpenAI by the
Dermaself service to classify each product. Customer data is not.
Terms: https://openai.com/policies/terms-of-use — Privacy:
https://openai.com/policies/privacy-policy

Klaviyo / Mailchimp — only if you connect them
Email address and first name of customers who explicitly consent to marketing on
the quiz’s contact step. Nothing is sent without that consent.
Klaviyo: https://www.klaviyo.com/legal/terms-of-service —
https://www.klaviyo.com/legal/privacy-notice
Mailchimp: https://mailchimp.com/legal/terms — https://mailchimp.com/legal/privacy

Stripe (https://stripe.com) — only if you buy a paid plan
Payment is handled by Stripe on Dermaself’s account. The plugin never sees card
details; it only sends you to Stripe’s hosted checkout.
Terms: https://stripe.com/legal/ssa — Privacy: https://stripe.com/privacy