Dermaself AI Beauty Agent

AI Skin Analysis & Personalized Skincare Recommendations for WooCommerce

Help shoppers find the right skincare products for their needs.

Dermaself brings AI-powered skin analysis and personalized skincare
recommendations to your WooCommerce store. Shoppers answer a short customizable
quiz and take a selfie. The AI analyzes visible skin characteristics from the
selfie and builds a personalized skincare routine using products from your
catalog.

Recommendations are based on the shopper’s skin profile and product ingredient
(INCI) information, with explanations of why each product was selected.
Shoppers can add the recommended routine to their WooCommerce cart in one click.

Manage the experience directly from WordPress: customize the quiz and routines,
sync your product catalog, adjust branding, monitor performance and connect
marketing integrations.

Features

• AI skin analysis from a shopper selfie, assessing visible skin
  characteristics to support personalized skincare recommendations.
• Skincare routines based on the skin profile and on INCI — every product is
  matched to the skin through its ingredients, with the reason it was picked.
• Custom questions to learn more about your customers.
• Customizable storefront experience — personalize the quiz, colours,
  fonts, logo and button for desktop and mobile.
• Analytics — skin test starts and completions, purchases from
  recommendations, attributed revenue and the questions where people stop.
• Klaviyo and Mailchimp — send the contacts who consent to marketing
  straight to your list.

Built for WooCommerce

• Place the skin test anywhere: a Gutenberg block, an Elementor widget, a
  shortcode, a floating button, or automatically on product, shop and cart
  pages, including the Cart block.
• Sync your catalog in one click: name, price, description, image and link are
  read automatically. Field mapping is there for data kept in custom fields.
• Correct the category of any product, and choose which steps each routine
  shows.
• Offer a discount on the recommended products only.
• The skin test is available in Italian, English and Spanish, and follows your
  store’s language.

How it works

1. Your customer opens the skin test from your store and answers a few
   questions.
2. They take a selfie: Dermaself analyses visible skin characteristics such as
   dryness, redness, spots, pimples, pores and wrinkles.
3. They get a morning, evening and weekly routine made of your products, and
   add it to the cart.

What you need

A Dermaself account. Sign up at https://dermaself.it/signup, then paste your
connection key into the plugin’s Connection screen.

The Free plan includes 25 skin analyses per month and up to 100 products. Paid
plans offer higher analysis allowances, with catalog limits depending on the
selected plan. Enterprise is available on request for unlimited analyses and
products.

The plugin includes quiz and routine management, customization, analytics and
marketing integrations, subject to the conditions of the selected plan.

The quiz button appears on your store once the plugin is connected and the
quiz is published.

WooCommerce is required for the product catalog and cart features.

Setup guide and FAQ: docs.dermaself.it/wordpress. Learn more at dermaself.it.

External services

This plugin sends data to services run by Dermaself S.r.l. so that the analysis
can be produced. Nothing is sent until you connect the plugin with a key.

Dermaself service (https://api.dermaself.it)
All plugin data goes here: your quiz configuration, your product catalog, quiz
sessions and their answers, the skin analysis, cart snapshots, and orders
containing recommended products. Requests are signed with your store’s key.
Terms: https://dermaself.it/terms-and-conditions/ — Privacy: https://dermaself.it/privacy-policy/

Dermaself quiz app (https://embed.dermaself.it)
The quiz itself, loaded in an iframe on your storefront. It receives your shop
identifier, the customer’s answers, and — if the customer takes one — their
photo, which is analysed and not stored on your site.
Terms: https://dermaself.it/terms-and-conditions/ — Privacy: https://dermaself.it/privacy-policy/

OpenAI (https://openai.com)
Product descriptions and ingredient lists you sync are sent to OpenAI by the
Dermaself service to classify each product. Customer data is not.
Terms: https://openai.com/policies/terms-of-use — Privacy:
https://openai.com/policies/privacy-policy

Klaviyo / Mailchimp — only if you connect them
Email address and first name of customers who explicitly consent to marketing on
the quiz’s contact step. Nothing is sent without that consent.
Klaviyo: https://www.klaviyo.com/legal/terms-of-service —
https://www.klaviyo.com/legal/privacy-notice
Mailchimp: https://mailchimp.com/legal/terms — https://mailchimp.com/legal/privacy

Stripe (https://stripe.com) — only if you buy a paid plan
Payment is handled by Stripe on Dermaself’s account. The plugin never sees card
details; it only sends you to Stripe’s hosted checkout.
Terms: https://stripe.com/legal/ssa — Privacy: https://stripe.com/privacy