Easy UTM tracking with Contact Form 7 lets you track your marketing campaigns with one-click installation. When a visitor lands on your site through a tagged URL (Google Ads, Facebook Ads, email campaigns, etc.), the plugin stores the tracking parameters in first-party cookies and includes them in your Contact Form 7 lead emails, even if the visitor browses several pages before submitting the form.
What gets captured
- utm_source, utm_medium, utm_term, utm_content, utm_campaign
- Ad click IDs: gclid (Google Ads), fbclid (Facebook), msclkid (Microsoft Ads), ttclid (TikTok)
- Landing page URL
- External referrer (the site the visitor actually came from)
How it reaches you
- Zero-config: a formatted tracking table is appended to every CF7 email automatically (can be turned off).
- Mail tags: place
[utm_source],[utm_medium],[utm_term],[utm_campaign],[utm_content],[utm_gclid],[utm_fbclid],[utm_msclkid],[utm_ttclid],[utm_landing],[utm_referrer]anywhere in your CF7 mail template, subject line included. - Form Submissions log: every submission is saved under Contact Form Submissions with its full attribution and submitted fields, so no lead is lost even if the notification email fails to send.
Settings (Settings Easy UTM CF7)
- Cookie lifetime (default 60 days)
- First-touch or last-touch attribution
- Turn the auto-appended email table on/off
- Turn the Form Submissions log on/off
Screenshots
Form Submissions log inside the Contact menu, showing each submission's source, medium, campaign, click IDs and referrer.
Submission details: attribution data and submitted fields side by side.
Settings page: cookie lifetime, first/last-touch attribution, email table and submission log toggles.