Fogless Analytics shows you what actually matters about your traffic — in plain
language, right inside WordPress. It is cookieless by design: no cookies, no
cross-site tracking, no IP addresses stored. In most setups that means no
consent banner is needed for analytics.
Everything in the free plugin:
- Real-time panel — who is on your site right now, active pages and live sources.
- Clear KPIs with trends — visitors (true uniques over the whole period), pageviews, sessions and bounce rate, always compared to the previous period.
- Acquisition channels — organic, direct, social, referral, paid ads, paid social and AI assistants (ChatGPT, Perplexity & co.).
- Top pages with drill-down — click any page for time on page, bounce, entry/exit rates, its traffic sources and devices.
- Events — outbound clicks, file downloads and form submissions (only the fact of the submit; never any form content).
- WooCommerce built in — revenue, orders, conversion rate, average order value, revenue by channel (cookieless last-touch attribution), top products and a five-step path-to-purchase funnel.
- Countries and devices — visitor countries from network edge headers, device split.
- A dashboard people understand — contextual “?” explanations on every metric, a collapsible how-to-read guide and silent auto-refresh.
Everything listed above is included and fully functional in this plugin. There
are no locked features, no license keys and no usage limits.
Additional functionality (Customer Journey flow visualisation, automatic
recommendations, weekly e-mail reports and CSV exports) is available in a
separate plugin distributed from our own website.
Privacy
Fogless does not set cookies and does not store IP addresses. Visitor country
is derived from network edge headers when present; no GeoIP database of
personal data is kept. Raw event data is retained for 90 days (adjustable via the retention_days
setting) and then deleted automatically; aggregated daily statistics are kept. All
data stays in your WordPress database and is removed completely when the
plugin is deleted.
Screenshots
The dashboard: real-time panel, KPIs with trends and the how-to-read guide.
Traffic over time with period comparison, acquisition channels.
Top pages with one-click behaviour drill-down.
Events: outbound clicks, downloads and form submissions.
WooCommerce: revenue, attribution and the path-to-purchase funnel.