fraew Custom Adverts is a lightweight way to sell your own ad space directly to advertising customers, rather than relying on a third-party ad network.
Create an advert for each advertiser (an image plus a target link), place it in any widget area, and the plugin automatically records views, clicks and click-through rate (CTR) so you can show advertisers exactly what their placement delivered.
Features
- Create adverts with a title, target URL and image
- Display any advert in any widget area via the Custom Advert widget
- Rotating adverts — select multiple adverts per widget and display a random one on each page load
- Per-advert analytics: views, clicks and CTR
- Filter analytics by the last 7, 30, 90 or 365 days
- Pricing templates — create flexible pricing rules (CPM, CPC, daily/monthly flat rates)
- Monthly email reports — send advertisers automatic performance summaries with costings (optional)
- Costings dashboard — assign pricing templates to adverts and track costings automatically
- Simple admin screen with step-by-step guidance — no shortcodes or code editing required
Why sell ad space directly?
- Keep all of the revenue — no network taking a cut
- Choose your own advertisers and creative
- Sell to real, local businesses who value guaranteed placement on a site their customers already read
- Use the built-in analytics to justify pricing and renewals with real numbers
Support
If this plugin helps you sell ad space, consider buying me a coffee.
Privacy
fraew Custom Adverts does not transmit data to external servers. All analytics data is stored in your WordPress database.
When tracking advert views and clicks, the plugin records:
– Visitor IP address — used for session-based deduplication (prevents counting the same view multiple times per page load)
– User agent string — browser and device information, used for analytics reporting
This data is retained in your database per your WordPress backup and retention policies. It is never shared with third parties. You are responsible for notifying site visitors about analytics tracking if legally required (e.g. GDPR, CCPA). Consider adding a privacy policy statement if you operate in a jurisdiction that requires it.
Screenshots
Costings Templates admin screen — manage your pricing rules (CPM, CPC, daily/monthly flat rates).
Create or edit a pricing template with flexible pricing options and view affected adverts.
The Custom Adverts list showing each advert's assigned pricing template at a glance.
Monthly costings report email sent to advertisers with performance metrics and pricing breakdown.
Admin notification showing which adverts were updated when a pricing template changes.
Advert editor with new contact email and pricing template assignment fields.
Analytics dashboard showing total views, clicks, CTR and costings by advert.