Create a conversion funnel in your wordpress.
It allows for seamless tracking and categorization of users based on their conversion states, providing valuable insights to optimize marketing strategies and enhance overall user engagement.
You can create leads manually or automatically when register new users.
Users can travel through the conversion funnel by visiting different pages.
Referrer system ready with url param (any value or a specific one, e.g. ?utm_source=social).
Create as many Buyer Personas as you need (name, description, avatar, generation, interests, motivations, values and formality level) and assign them to your leads, manually or automatically when they visit a page. The dashboard shows how each persona moves through the funnel and its conversion rate.
Know where your leads come from: the first and last source of every lead (UTM tags or referring website) is saved, and the dashboard shows the top sources and campaigns with their conversion rate. You can also assign a buyer persona automatically by UTM campaign.
Track anonymous visitors too (optional): they become anonymous leads with a first-party cookie, only after consent through the WP Consent API, and their history is added to their lead when they register or log in. Works with page caching.
Every state change is recorded in a history (date, from, to, origin and who made it), visible in each lead.
States have an explicit position in the funnel, and you can prevent automatic changes from moving leads backwards.
GDPR ready: leads are private, and they are included in the WordPress personal data export and erasure tools.
If you need to notify them, you can use WordPress emails.
Documentation
Full documentation and more info: growthplugins.com/plugin/funnel.
Screenshots
Dashboard: KPI cards and the conversion funnel with the leads that reached each stage, in your own state order and colors.
Dashboard: leads per buyer persona and funnel state, with the real conversion rate of each persona.
Dashboard: top sources and campaigns, with the leads they bring and how many convert.
Dashboard: distribution by state and the most recent leads.
Buyer Personas: unlimited profiles with avatar, generation and number of leads.
Editing a buyer persona: avatar, generation, interests, purchase motivations, values, level of formality and the UTM campaigns that assign it.
Leads list with the state, the buyer persona, the source and the identified / anonymous views.
Lead detail: funnel history, first and last visit attribution, state, buyer persona and linked user.
Funnel box in the editor of any page, post or product: the state and the buyer persona to assign on visit.
Funnel states with their position in the funnel and color.
Settings, Referrer tab: move leads that arrive with a URL parameter such as ?utm_source=newsletter.
Settings, Tracking tab: campaign attribution and anonymous visitor tracking with consent.
Settings, Advanced tab: only move leads forward and delete the data on uninstall.
Funnel state and buyer persona in the user profile.