GA Universal is the first WordPress plugin to implement Analytics.js. It’s highly customizable and allows for tracking across an unlimited number of properties. Tracking can be disabled for user roles and be configured to do any number of things built into Analytics.js
Analytics.js is the latest version of Google Analytics’ tracking script. It’s been created as part of Universal Analytics which allows for better tracking of customers across all platforms. It allows for more customization and easier tracking. Analytics.js is the evolution of ga.js and it’s ready to help you and your customers.
IMPORTANT: If you use only ga.js, this will not work. You must be using Analytics.js for this plugin to do you any good.
If you require additional help with your Google Analytics, get in contact with the plugin developer Ethoseo.
Screenshots
GA Universal basic settings.
GA Universal's setting page, with advanced settings.