GGL Suite – WooCommerce Google Tag Manager and GA4 Tracking

WooCommerce Google Tag Manager and GA4 ecommerce tracking

GGL Suite connects WooCommerce to Google Tag Manager with GA4 ecommerce dataLayer events, Google Ads purchase data, Consent Mode, attribution, a Merchant Center product feed, Customer Match, and Tracking Health. Its GTM container export includes matching variables, triggers, event tags, a base Google tag, Google Ads purchase mapping, and an import checklist.

The WordPress.org plugin is fully functional without a license, quota, trial, or mandatory account. Google output starts only after an administrator configures and enables it.

View GGL Suite documentation | Get support

Free WooCommerce tracking features

• Google Tag Manager script and noscript installation.
• WooCommerce GA4 ecommerce events: view_item_list, select_item, view_item, add_to_cart, remove_from_cart, view_cart, begin_checkout, add_shipping_info, add_payment_info, purchase, refund, view_promotion, and select_promotion.
• Mini-cart drawer surface and CTA events with destination-confirmed drawer-versus-full-cart entry context.
• Checkout diagnostics plus product, order, value, currency, transaction ID, and event ID dataLayer values.
• Purchase deduplication, Google Ads purchase mapping, click IDs, remarketing, and browser Enhanced Conversions.
• Google Consent Mode v2, event suppression, WP Consent API, and common consent-platform updates.
• First/last-touch attribution with landing pages, referrers, UTMs, and Google/Meta click IDs.
• Tracking Health, duplicate detection, conversion coverage, event logging, and payload validation.
• Guided migration/setup plus importable personalized GTM web-container JSON.
• One secure daily Google Merchant Center XML feed with unlimited eligible products and variations.
• Basic Catalog Health for identifiers, images, price, availability, and Shopping readiness.
• One secure daily Customer Match audience containing all eligible WooCommerce customers, with consent handling and SHA-256 normalization.
• Product-cost detection, settings export, uninstall controls, and WooCommerce HPOS compatibility.
• Native support tickets, replies, attachments, and optional reviewed diagnostics.

GGL Suite Pro: one WooCommerce measurement stack

GGL Suite Pro is distributed separately; its code is not included here and cannot be unlocked with a license. Pro adds:

• Multiple product feeds and Customer Match audiences with advanced rules, markets, schedules, validation, segmentation, and SFTP.
• Purchase Protection with independent GA4 server delivery, retries, reconciliation, and browser/server deduplication.
• Server-side Enhanced Conversions, advanced routing, multiple conversion actions, and delivery alerts.
• Product-cost, margin, profit reporting, profit-aware conversion values and audiences.
• Local GTM caching, first-party proxy options, agency workflows, and priority support.

Compare GGL Suite editions

External Services

GGL Suite uses external services only when an administrator configures or invokes them.

Google Tag Manager: Loads the configured container and receives enabled ecommerce, attribution, consent, and event data. Terms: https://policies.google.com/terms Privacy: https://policies.google.com/privacy

Google Analytics 4: Receives enabled ecommerce and event data through configured GTM tags. Terms: https://marketingplatform.google.com/about/analytics/terms/us/ Privacy: https://policies.google.com/privacy

Google Ads: Receives configured conversions and remarketing parameters through GTM. Terms: https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=buyertos Privacy: https://policies.google.com/privacy

PluginBros Support Bridge: Opening Support requests public configuration from https://www.pluginbros.com/wp-json/pluginbros-support/v1/. Submitted forms may send name, email, installation ID, product/edition, plugin version, site URL, verification code or paid license key, ticket content, and attachments. License keys are validated once and not stored locally or included in diagnostics. Diagnostics require review and consent. PluginBros servers perform verification, authentication, ownership checks, rate limiting, attachment handling, and SupportCandy ticket processing. Terms: https://www.pluginbros.com/termsandconditions/ Privacy: https://www.pluginbros.com/privacypolicy/

Privacy and Data Storage

Depending on settings, GGL Suite processes product, cart, order, event, URL, referrer, browser, UTM, click-ID, attribution, product-cost, and Customer Match data. Customer Match identifiers are normalized and SHA-256 hashed before storage/export; country and postcode remain normalized plaintext as required by Google. Store owners remain responsible for lawful configuration, consent, notices, and retention.

It may store settings, event logs, attribution cookies, order metadata, transients, and scheduled hooks. Attribution does not intentionally store raw IP addresses. Retention is configurable and logs can be purged or exported.

Native support stores an installation ID and encrypted credentials, name, and email in a non-autoloaded option. Ticket messages and diagnostics are not persisted locally. WordPress export and erasure tools cover the support identity.

Uninstall

GGL Suite keeps ordinary plugin data on uninstall by default to prevent accidental configuration loss. Encrypted support credentials are always removed on uninstall. Disable the “Keep PluginBros settings, logs, cached files, and generated files” setting before uninstalling to request cleanup of the remaining plugin options, scheduled hooks, generated files, and the local event-log table.