
Impex Rank SEO is a free, all-in-one SEO plugin for WordPress, built for classic search and for AI search. One dashboard gives you SEO titles and meta descriptions with a live Google preview, a connected JSON-LD schema graph (Organization, Article, FAQPage, BreadcrumbList, Product and LocalBusiness with opening hours), XML sitemaps, an llms.txt generator with per-crawler AI controls, a redirect manager with a 404 monitor, IndexNow, and a real-time content analyzer that scores every post for SEO and for AI search readiness (GEO). Every SEO module is free, on unlimited sites, with no account and no licence key. Moving from Yoast SEO or Rank Math? The built-in importer brings your titles, descriptions, focus keywords, redirects and settings across without overwriting anything.
It also includes an AI writer that uses your own API key (Google Gemini, Groq, OpenRouter, OpenAI or Anthropic Claude) to turn a topic into an SEO-ready draft, with the meta description, focus keyword and FAQ schema already filled in. Two automations have a small free allowance, both resetting on the 1st of each month: the AI writer generates 3 articles a month, and One-Click Optimize repairs 3 posts a month. Everything you do by hand is unlimited. The optional Impex Rank SEO Pro add-on removes both allowances and adds scheduled Autopilot publishing. This plugin makes no connection to our servers.
Full feature list: wprank.in/features · Documentation: wprank.in/docs
AI search: llms.txt, AI crawlers and Generative Engine Optimization (GEO)
- llms.txt generator —
/llms.txtis built automatically from your key pages and recent posts, each with its meta description, and keeps itself up to date. Write your own instead if you prefer. More about llms.txt - llms-full.txt —
/llms-full.txtcarries the full text of your pages and recent posts, with headings kept as Markdown, for AI assistants that read whole documents. - AI crawler controls — allow or block GPTBot, OAI-SearchBot, ChatGPT-User, ClaudeBot, Claude-SearchBot, PerplexityBot, Google-Extended, Applebot-Extended, CCBot, Bytespider, Meta and Amazonbot from one table. The screen tells you which crawlers train models and which power AI answers, so you can keep one without the other. Google Search and Bing are never affected.
- AI search readiness (GEO) score — every post gets a second score for how quotable it is in ChatGPT, Perplexity, Claude and Google AI Overviews: an answer-first opening paragraph, question headings, lists and tables, FAQ schema, concrete facts, depth and freshness. The dashboard lists the pages to improve first.
Optimize every page
- Real-time content analysis with a weighted 0–100 score and grouped checks as you write, in the block editor and the classic editor.
- Live Google preview (SERP snippet) with title and description length counters.
- Focus keyword plus secondary keywords, each scored separately.
- Per-post SEO title, meta description, canonical URL, noindex/nofollow, cornerstone and schema type.
- Category and tag SEO — title, description and noindex on every public taxonomy.
- Site-wide title and meta templates with variables (
%%title%%,%%sitename%%,%%sep%%,%%excerpt%%,%%category%%,%%focuskw%%,%%currentyear%%and more) for every post type, taxonomy and archive. - Bulk editor for titles, descriptions, focus keywords and noindex across many posts at once.
Schema markup (JSON-LD)
One connected @graph per page: Organization or Person (logo falls back to your theme logo or site icon), WebSite, WebPage, BreadcrumbList, Article / BlogPosting / NewsArticle (image falls back to the first image in the post), Product (WooCommerce price, stock, SKU and ratings), FAQPage from the FAQ builder in the editor, and LocalBusiness with address, phone, geo coordinates, openingHoursSpecification and extra branch locations. Schema guide
LocalBusiness is off by default: tick “This is a local business” in the setup wizard, or turn on Local SEO Enable Local Business schema, then add your address and hours (one rule per line, e.g. Mon-Fri 09:00-18:00).
Social
- Open Graph and Twitter/X Cards with per-post title, description and image overrides, a default share image and social profile links (used as schema
sameAs).
Technical SEO
- XML sitemap — index plus per-post-type and per-taxonomy sitemaps with images, a readable styled view, and automatic exclusion of noindexed content.
/sitemap.xml,/sitemap_index.xmland/wp-sitemap.xmlredirect to it, so a sitemap you submitted from another plugin keeps working. HTML sitemap shortcode[impex_html_sitemap]for visitors. - 301 redirects — redirect manager with 301/302/307/410, regex rules, hit counts, and automatic 301s when a published post’s slug changes.
- 404 monitor — logs broken URLs with hits and referrers so you can redirect them.
- IndexNow — notifies Bing, Yandex and other participating engines the moment you publish or update.
- robots.txt editor, breadcrumbs (
[impex_breadcrumbs]andimpexseo_breadcrumbs()), webmaster verification (Google, Bing, Pinterest, Yandex, Baidu), head cleanup, external-link attributes, table of contents, RSS footer and a.htaccesseditor. - Image SEO — when you upload an image without alt text, its title (from the file name) becomes the alt text, and images WordPress prints from the media library get the same fallback. For images already inside your posts, One-Click Optimize adds the missing alt text.
- Page speed — PageSpeed Insights scores (mobile and desktop) with Core Web Vitals, when you click “Check page speed”.
Works next to your old SEO plugin (and helps you leave it)
If Yoast SEO, Rank Math, All in One SEO, SEOPress, The SEO Framework or another SEO plugin is active, Impex Rank SEO detects it and switches to compatibility mode: it stops printing a second title, meta description, canonical, schema and sitemap, so your pages never carry duplicates, while redirects, the 404 monitor, llms.txt, AI crawler controls, the analyzer and the AI writer keep working. A notice offers one-click import and deactivation. Switching guide
The Yoast SEO / Rank Math importer copies SEO titles and descriptions (converting their template variables), focus keywords, canonicals, social overrides, noindex/nofollow, cornerstone and primary category, category and tag SEO, redirects (Rank Math, and Yoast Premium’s plain redirects), and optionally the title separator, homepage and post-type templates, social profiles and verification codes. Existing Impex Rank SEO data is never overwritten.
AI writer (bring your own key)
Turn a topic into a complete draft with headings, key takeaways, a comparison table, an FAQ, internal links to related posts and a call to action, saved with its SEO title, meta description, focus keyword and FAQ schema filled in. Use Google Gemini, Groq, OpenRouter, OpenAI or Anthropic with your own API key. Topic queue included. About the AI writer
Free vs. typical free tiers
A factual comparison with the free versions of other popular SEO plugins, as of October 2026. Product names belong to their owners and are used only to describe compatibility.
Feature
Impex Rank SEO (free)
Typical free SEO plugin
Titles, meta, Open Graph, XML sitemap
Yes
Yes
llms.txt and llms-full.txt
Yes
Some (llms.txt only)
Per-crawler AI bot controls
Yes
Rarely
AI search (GEO) readiness score
Yes
No
FAQ schema builder
Yes
Some
LocalBusiness with opening hours
Yes
Some (often paid)
Redirect manager with regex + 404 monitor
Yes
Some (often paid)
IndexNow
Yes
Some
Import from Yoast SEO / Rank Math
Yes
Some
AI writer with your own key
Yes (3 articles/month)
Usually paid credits
External services
This plugin can connect to the following third-party services. Each one runs only when you enable or use the related feature. The plugin never contacts wprank.in or any server of ours.
-
IndexNow (only when the IndexNow feature is enabled, which it is by default; turn it off on the dashboard): on publish/update, the URL of the changed content is sent to
https://api.indexnow.org/indexnowso participating search engines are notified. Data sent: the content URL, your site’s host name and your site’s IndexNow key. Terms of use & privacy: https://www.indexnow.org/terms -
Google PageSpeed Insights (only when you click “Check page speed”): the URL being tested is sent to
https://www.googleapis.com/pagespeedonline/v5/runPagespeedto return a performance score. Data sent: the page URL (and your optional API key). Terms: https://developers.google.com/terms — Privacy: https://policies.google.com/privacy -
AI content providers — your choice, your key (only when you configure the AI Writer and generate a post or test a provider): the topic/prompt you enter is sent to the provider you selected — Google Gemini (
https://generativelanguage.googleapis.com), Groq (https://api.groq.com), OpenRouter (https://openrouter.ai), OpenAI (https://api.openai.com) or Anthropic (https://api.anthropic.com). Data sent: your prompt/topic and settings, using the API key you provide. Review the terms & privacy of the provider you choose, e.g. Gemini: https://ai.google.dev/gemini-api/terms / https://policies.google.com/privacy ; OpenAI: https://openai.com/policies/terms-of-use / https://openai.com/policies/privacy-policy ; Anthropic: https://www.anthropic.com/legal/consumer-terms / https://www.anthropic.com/legal/privacy ; Groq: https://groq.com/terms-of-use/ / https://groq.com/privacy-policy/ ; OpenRouter: https://openrouter.ai/terms / https://openrouter.ai/privacy
Links to wprank.in in this readme and in the plugin’s screens are ordinary links; following them is your choice and nothing is sent automatically.
Screenshots

The SEO meta box: live Google preview, focus keyword and secondary keywords scored separately, with character counters that update as you type.

The Analysis tab: weighted SEO checks with one-click Fix buttons, followed by the AI search readiness (GEO) score.

The SEO dashboard: setup checklist, site checkup, AI search readiness and module switches.

Titles & Metas: templates per post type, taxonomy and archive, with variables.

Redirect manager and 404 monitor.

The AI writer, with the free monthly allowance shown in the header.

SEO score column in the posts list (Focus keyword and Index columns are available under Screen Options).