Infy SEO – Image SEO Optimizer

Rank higher on Google Images without touching your media library by hand. Image SEO Optimizer writes WCAG-compliant alt text, SEO-friendly filenames and titles for thousands of WordPress images at once — using your choice of Gemini, Claude or GPT. Rename safely: every filename change is auto-301-redirected.

Looking for more features? Check out Image SEO Optimizer Pro.

Why Image SEO Optimizer?

Images are crucial for SEO, but manually optimizing hundreds of images is time-consuming. Our plugin solves this by:

• Saving Hours of Manual Work – AI optimizes images in seconds
• Improving SEO Rankings – Search engines love properly optimized images
• Enhancing Accessibility – AI-generated alt text helps screen readers
• Smart Filename Management – SEO-friendly filenames with automatic URL updates across page builders

Key Features

AI-Powered Metadata Generation

• Generate SEO-friendly filenames automatically
• Create descriptive alt text (accessibility + SEO)
• Generate optimized image titles
• Extract relevant keywords

Multiple AI Providers

• Google Gemini – Gemini 3.1 Flash-Lite, Gemini 3.5 Flash-Lite
• OpenAI – GPT-4.1 mini
• Anthropic Claude – Claude 4.5 Haiku
• Switch between providers anytime
• Use your own API keys (full control over costs)
• Or, on WordPress 7.0+, use WordPress AI Connectors (Settings → Connectors) — no plugin API key required

Page Builder Integration

• Gutenberg – Full WordPress Block Editor support
• Elementor – Complete integration with automatic URL updates
• WPBakery – Seamless integration
• Visual Composer – Full compatibility
• Uncode – Full compatibility
• Divi – Full support across page content, Divi Library, and Theme Builder
• Automatic URL updates when renaming files
• No broken images after filename changes

SEO Features

• Real-time SEO score calculation (0-100 scale)
• 6-component scoring algorithm (100 points total)
• Detailed score breakdown by field
• Visual indicators for optimization status
• Track optimization progress across your media library

Smart Dashboard

• Visual media library overview
• See optimization status at a glance
• Filter by optimized/unoptimized images
• Search and sort capabilities
• Image usage tracking (where images are used)

Usage Tracking & Analytics

• Monitor API usage by provider
• Track costs and requests
• Daily/monthly usage statistics
• Export usage data
• Visual charts and graphs
• Cost estimation tools

301 Redirect Protection

• Automatic 301 redirects when images are renamed
• Preserves SEO value — no broken links from search engines, social shares, or external sites
• Covers all image sizes (thumbnails, crops, originals)
• Smart redirect chain resolution (A→B→C becomes A→C)
• Hit tracking to monitor redirect usage
• Configurable expiry (6, 12, 24 months, or never)
• Zero impact on normal page loads — only activates for old image URLs

Advanced Features

• 60+ Languages – Generate metadata in any supported language
• Changelog Tracking – Complete audit trail of all changes
• Inline Editing – Edit AI suggestions before saving
• Encrypted API Keys – Secure storage using WordPress salts
• Rate Limiting – Prevent excessive API usage

Developer-Friendly

• REST API (infyp/v1) — optimize images and manage settings programmatically
• 38 action hooks for workflow integration
• 80 filter hooks for customization
• Clean, documented codebase
• WordPress Coding Standards compliant
• Extensible architecture
• Well-documented API

How It Works

1. Install & Activate – Quick installation from WordPress.org
2. Add API Key – Add at least one AI provider API key
3. Configure Settings – Choose your preferred AI model and language
4. Optimize Images – Single-click optimization or bulk operations
5. Monitor Results – Track SEO scores and usage statistics

Perfect For

• Bloggers – Optimize featured images and content automatically
• Photographers – Proper image descriptions at scale
• Agencies – Manage multiple client sites efficiently
• Content Creators – Focus on content, not manual image optimization
• Anyone with Images – Every WordPress site needs image SEO

What Makes Us Different

Unlike basic image SEO plugins, Image SEO Optimizer:

• Actually “Sees” Images – AI vision models understand image content
• Natural Descriptions – Not keyword-stuffed robotic text
• Context-Aware – Understands your content and brand
• Multilingual Native – True multilingual support, not translations
• Smart URL Updates – Prevents broken images across page builders
• 301 Redirect Protection – Automatic redirects preserve SEO when renaming files
• Full Transparency – You own your API keys, control your costs

Privacy & External Services

This plugin connects to third-party AI services that you configure with your own API keys. Images are sent to these services for analysis and metadata generation:

Google Gemini API
* Service: Google AI image analysis
* Privacy Policy: https://policies.google.com/privacy
* Terms of Service: https://policies.google.com/terms
* When used: When you select Gemini as your AI provider and optimize images

OpenAI API
* Service: OpenAI image analysis
* Privacy Policy: https://openai.com/privacy
* Terms of Service: https://openai.com/terms
* When used: When you select OpenAI as your AI provider and optimize images

Anthropic Claude API
* Service: Anthropic Claude image analysis
* Privacy Policy: https://www.anthropic.com/privacy
* Terms of Service: https://www.anthropic.com/terms
* When used: When you select Claude as your AI provider and optimize images

Important Notes:
* Images are ONLY sent to the service you configure
* You use your own API keys (you control the relationship with the provider)
* No automatic data collection by plugin authors
* No tracking or analytics without your explicit consent
* You can review each provider’s privacy policy before using their service

Optional Newsletter & Telemetry (Opt-in Only)

During the setup wizard, you can optionally subscribe to our newsletter. If you choose to opt in, we collect the following non-personal site information to help improve our plugin:

Environment Data:
* WordPress version, PHP version, MySQL version
* Server software, memory limit
* Site URL, locale, timezone
* Multisite status, WP_DEBUG status

Plugin & Theme Data:
* Image SEO Optimizer plugin version
* Active theme name and version
* List of active plugins (names only)
* Detection of common plugins (WooCommerce, Yoast, Rank Math, Elementor)

Content Statistics:
* Total media library count
* Image count (images only)
* Post, page, and product counts

User Data (from your WordPress account):
* Email address (for newsletter delivery)
* Display name
* WordPress user role

This data is:
* Only collected if you explicitly check the opt-in checkbox
* Sent to: https://infypress.com/wp-json/ai-products/v1/newsletter/subscribe
* Used to improve our plugin and send relevant updates
* Never sold to third parties
* You can unsubscribe at any time

For more details, see our Privacy Policy.

Google Search Console Integration

This plugin includes an optional Google Search Console integration that connects to several Google services:

• Google OAuth 2.0 — Used to authorize access to your Google Search Console account.

  • Endpoints: accounts.google.com, oauth2.googleapis.com
  • Data sent: OAuth authorization codes and refresh tokens for token exchange
  • When used: When you connect or reconnect to Google Search Console, and periodically to refresh access tokens
  • Privacy Policy: https://policies.google.com/privacy
  • Terms of Service: https://policies.google.com/terms

• Google Search Console API — Used to retrieve your site’s search performance data, URL inspection results, and sitemap information.

  • Endpoints: googleapis.com/webmasters/v3, searchconsole.googleapis.com/v1
  • Data sent: OAuth access token, your site URL, date ranges, and URLs for inspection
  • When used: When you view Search Console data within the plugin dashboard
  • Privacy Policy: https://policies.google.com/privacy
  • Terms of Service: https://policies.google.com/terms

• InfyPress OAuth Proxy — When using the “Quick Connect” method to connect Google Search Console, the authorization flow is routed through our proxy server. This proxy securely holds the Google OAuth client secret so it is never shipped in the plugin code.

  • Endpoint: infypress.com/wp-json/ai-products/v1/gsc
  • Data sent: Proxy authorization code, refresh token, and your site URL
  • When used: Only when you use the “Quick Connect” method for Google Search Console (not when using custom credentials)
  • Privacy Policy: https://infypress.com/privacy/

Developer Information

Image SEO Optimizer provides 118 hooks (38 actions + 80 filters) for developers to extend its functionality. Below are the most commonly used hooks. For the complete reference, see our documentation:

• Actions Reference
• Filters Reference

Key Hooks

Filters:

• infyp_allowed_post_types – Filter which public post types are shown in the image list. Default: all public post types registered in WordPress.
• infyp_image_context – Add custom context to AI prompts (e.g. product data). Parameters: $prompt_addon, $image_id, $context_type.
• infyp_supported_mime_types – Filter supported image MIME types. Default: ['image/jpeg', 'image/png', 'image/webp', 'image/gif'].
• infyp_register_pagebuilder_adapters – Register additional page builder adapters. Parameters: $adapters.
• infyp_image_usage_post_ids – Find additional post IDs where an image is used. Parameters: $post_ids, $image_id, $image_url.
• infyp_table_columns_after_title – Add custom columns to the image list table. Parameters: $columns.

Actions:

• infyp_after_image_upload – Fires after a new image is uploaded and processed. Parameters: $attachment_id, $metadata.
• infyp_filename_updated – Fires after filename URL references are updated across content. Parameters: $post_id, $url_map, $results.
• infyp_before_settings_cards / infyp_after_settings_cards – Add custom cards to the Settings page.

Code Example

// Customize which post types appear in the image filter
add_filter( 'infyp_allowed_post_types', function( $types ) {
    // Remove a type you don't want
    unset( $types['custom_type'] );
    return $types;
} );

// Add custom context to AI prompts
add_filter( 'infyp_image_context', function( $context, $image_id, $type ) {
    $parent_id = wp_get_post_parent_id( $image_id );
    if ( $parent_id && get_post_type( $parent_id ) === 'portfolio' ) {
        $context .= "\nThis image is from a portfolio project.";
    }
    return $context;
}, 10, 3 );

Requirements

• WordPress 6.1 or higher
• PHP 8.0 or higher
• MySQL 5.7 or higher
• At least one AI provider API key (OpenAI, Google Gemini, or Anthropic Claude) — or, on WordPress 7.0+, an AI connector configured under Settings → Connectors
• 128MB PHP memory limit recommended
• cURL or similar for API requests

Support & Links

• Documentation
• WordPress Support Forum
• Feature Requests
• Report Bugs