itdatex SEO

itdatex SEO is a deliberately lean alternative to the large SEO suites: no traffic lights, no “content analysis”, no analytics call. The plugin delivers the metadata a WordPress site needs for search engines and social preview – and nothing else.

What the plugin does

• Meta description – built from the excerpt or the first 158 characters of the content, overridable per post via a meta box.
• Open Graph – og:title, og:description, og:image, og:type, og:url for Facebook, LinkedIn, WhatsApp, Slack.
• Twitter Card – summary_large_image when an image is available, otherwise summary.
• JSON-LD – Organization, WebSite, WebPage, Article (with author and date), BreadcrumbList.
• Canonical URL – set consistently; the core rel_canonical handler is deregistered.
• Webmaster tool verifications – meta tags for Bing, Google Search Console, Yandex Webmaster (only emitted when configured).
• IndexNow – optional ping to Bing/Yandex IndexNow on publish/update, disabled by default (see “External Services” below).

What the plugin does not do

• No keyword score, no “SEO traffic light score”, no cornerstone content concept.
• No analytics, no tracking, no user profiling.
• No XML sitemap generator – WordPress core has done this natively since 5.5.
• No redirect manager – that belongs at the web server level.

External Services

This plugin does not make any external HTTP calls itself, unless you explicitly enable IndexNow.

IndexNow (optional, disabled by default):

• What: On every publish or update of a public post type, the URL is sent to the IndexNow protocol (https://api.indexnow.org/indexnow) so Bing, Yandex and other participating search engines can pick up the change immediately.
• When: Only if an IndexNow key is configured under Settings -> itdatex SEO. Without a key: not a single call.
• What is sent: The site’s hostname, the IndexNow key, the key location (https://your-domain/<key>.txt) and the URL of the post just published. No content, no user data.
• Provider and terms: IndexNow is an open protocol, operated among others by Microsoft (Bing) and Yandex. Terms of use: https://www.indexnow.org/terms. Privacy: https://www.bing.com/webmaster/help/what-is-indexnow-2b2ce5b1

If you do not want IndexNow, simply leave the key field empty – then no HTTP request is sent to external servers.