Measurement Pixel for OpenAI Ads

Measurement Pixel for OpenAI Ads adds the OpenAI Ads measurement pixel to your site and (optionally) sends the same events server-side through the OpenAI Conversions API, deduplicated with the pixel using a shared event ID.

Free features

• Loads the OpenAI Ads pixel in your site.
• Automatic page_viewed event in the browser.
• Optional server-side Conversions API sending with an on/off switch, deduplicated with the pixel via a shared event ID.
• For logged-in users, attaches hashed identifiers (email_sha256, external_id_sha256) following the documented OpenAI schema; the server side also adds raw ip_address and user_agent.
• Consent-aware: integrates with the WordPress Consent API, so the pixel and server events wait for marketing consent when a compatible cookie banner is active.
• One-click connection test.
• Detects active integrations locally, including network-active plugins and the Bricks parent theme.
• Shows a local OpenAI Ads Tracking Audit with a conversion coverage score and highlights conversion signals that are not tracked in Free.
• Shows a Pro offer matched to the integrations detected on your site; your plugin list is not sent to Events for AI.
• After sustained use, can show a low-frequency WordPress.org review request; it can be snoozed or dismissed.
• Clean interface.

Pro (separate paid add-on)

Pro adds automatic conversion tracking for sales, leads and appointment bookings. Browser pixel and optional server-side Conversions API events use shared event IDs for deduplication:

• WooCommerce: contents_viewed, items_added, checkout_started, order_created, plus subscription_created and trial_started (with WooCommerce Subscriptions).
• Forms: lead_created for Contact Form 7, Elementor Pro, Bricks, WPForms (Lite and Pro), Gravity Forms and Fluent Forms.
• Amelia: appointment_scheduled for new appointment bookings, including recurring appointments.
• Easy Digital Downloads 3+: order_created for completed live purchases, including order value, currency and products.
• registration_completed when a user signs up.
• Custom events from URL rules: send any event when a page URL contains or exactly matches a value (the Events tab).

WPForms, Gravity Forms, Fluent Forms, Amelia and Easy Digital Downloads integrations are included in Pro 1.1.0 and later. New form and Amelia events support AJAX submissions without requiring a page reload. EDD can send CAPI purchase events when a payment is confirmed asynchronously; the browser purchase event requires an authorised success-page visit.

The free plugin works on its own and never requires a license.

Learn more about Measurement Pixel for OpenAI Ads Pro.

Free vs Pro at a glance

• Pixel install and page_viewed (pixel + Conversions API): Free.
• WooCommerce events (view, add to cart, checkout, order, subscription, trial): Pro.
• Local integration detection and a matched Pro offer: Free.
• Form events (Contact Form 7, Elementor Pro, Bricks, WPForms, Gravity Forms, Fluent Forms) and registration: Pro.
• Amelia appointment bookings: Pro.
• Easy Digital Downloads 3+ completed purchases: Pro.
• Custom events based on URL rules: Pro.
• De-duplication across pixel and server: page_viewed in Free, every event in Pro.

Check full Free vs Pro comparison.

External services

This plugin connects to the following third-party services.

1. OpenAI Ads (pixel SDK and Conversions API).
   What it is and why: the plugin loads the OpenAI pixel script (https://bzrcdn.openai.com) on your front end and, when you enable and configure the Conversions API, sends conversion events to https://bzr.openai.com so OpenAI can measure ad conversions. This is the core purpose of the plugin.
   Data sent: event type, source URL, timestamp, and — for logged-in users when enabled — hashed identifiers (email_sha256, external_id_sha256) plus raw IP address and user agent. The pixel SDK runs in visitors’ browsers when enabled.
   Terms: https://openai.com/policies/terms-of-use . Privacy: https://openai.com/policies/privacy-policy .

2. Events for AI (plugin news / admin notices).
   What it is and why: once per day, while you are in the WordPress admin, the plugin requests https://eventsforai.com/wp-json/oaamp-ls/v1/notices to display security notices, product news and important update notices on the plugin’s own admin pages. This service is provided by Events for AI (the plugin author).
   What data is sent and when: only the plugin version and a flag indicating whether the Pro add-on is active. The request runs at most once per day. No personal data, visitor data, site content, or credentials are sent.
   Terms of Service: https://eventsforai.com/terms/ . Privacy Policy: https://eventsforai.com/privacy/ .

Both endpoints are filterable, and the Conversions API is off by default.