Octanist

Octanist is a conversion tracking platform that bridges online marketing with offline sales. This plugin is the official connector for WordPress.

How it works

The plugin acts as a first-party proxy for the Octanist pixel:

• Pixel proxy. The tracking script is served from your own WordPress site (/wp-json/oct/p) from a local cache and refreshed from Octanist in the background. No third-party domain, no DNS setup, no ad-blocker signal to match on.
• Event proxy. Events from the pixel POST to /wp-json/oct/e; the plugin forwards them immediately with a one-second upstream timeout so onboarding and live reporting stay responsive. Pixel failures are not persisted in WordPress, which prevents an upstream outage from filling the site database.
• Call tracking proxy. The pixel can request a dynamic number at /wp-json/oct/call-tracking/assign. The plugin forwards that request to Octanist so website phone numbers stay first-party.
• Server-side form capture. Form submissions from Gravity Forms, Contact Form 7, WPForms, Ninja Forms, Elementor Pro, Fluent Forms, Formidable Forms, Forminator, SureForms, and Divi Contact Form are captured server-side via action hooks and forwarded synchronously with a longer timeout. Confirmed failures are queued for retry.

Setup

1. Install and activate the plugin.
2. Go to Settings → Octanist.
3. Paste your measurement ID.
4. Done.

That’s it. No field mapping. No DNS configuration. Listener mode and consent mode are optional toggles.

Data privacy

• Octanist account required. You need an active account at octanist.com.
• You are the data controller. Consent capture and privacy-policy disclosure are your responsibility. A consent management platform (CMP) is recommended.