Pewit GEO Analysis Tool

More and more people ask ChatGPT, Perplexity or Google AI Overviews instead of clicking search results. Pewit GEO Analysis Tool shows how well your pages are prepared for that (Generative Engine Optimization, also called GEO or AEO) and lets you check whether an AI assistant recommends your brand when a customer asks.

What you get for free

• GEO Score (0–100) per page – answer-first structure, clarity, factual density, entities, E-E-A-T, structure, schema and freshness, each with a sub-score.
• Entity detection – the people, brands, places and concepts an AI associates with the page, with ambiguity warnings and sameAs / knowsAbout suggestions.
• E-E-A-T analysis – Experience, Expertise, Authoritativeness and Trust, with concrete fixes.
• AI citability – the most quotable passages and suggestions for sentences an AI is likely to cite.
• FAQ and Q&A generation with one-click insert, plus FAQPage and other schema.
• Prompt testing – ask a real customer question (“best bike shop in Poznań”) and see whether your brand appears in the answer.
• Competitor analysis – share of voice between you and your competitors, with a gap list.
• OpenAI with your own key.

What Pro adds

Pro is a separate plugin from pewitlabs.com, with a 14-day free trial.

• Bulk analysis of the whole site in the background, and auto-analyze on publish.
• GEO Autopilot – one click adds an answer-first intro, key facts, FAQ and schema to a page.
• Scheduled prompt monitoring with history and score trends.
• Claude and Gemini as additional providers.
• Agency plan – unlimited sites, white-label admin, more competitors and priority support.

The free version does not contain Pro code. Upgrading means installing the Pro plugin, not unlocking hidden features.

External services

This plugin connects to third-party AI providers to analyze content and test prompts. Please review this before use.

You choose the AI provider in the plugin settings and use your own API key (BYOK). No data is sent to any provider until you trigger an analysis, generation or prompt test. Requests go directly from your site to the selected provider under your own key and that provider’s terms. Nothing is sent to the plugin author.

OpenAI API (https://openai.com):
* What and when: when you analyze a page (GEO Score, entities, E-E-A-T, citability), generate FAQ/Q&A/schema, or run a prompt test with OpenAI selected, the relevant page text and/or your prompt is sent to OpenAI to produce the requested output.
* Data sent: the page content/excerpt and brand context you configure, the prompt text, and the selected model name.
* Terms: https://openai.com/policies/terms-of-use — Privacy: https://openai.com/policies/privacy-policy

Anthropic (Claude) API (https://www.anthropic.com):
* What and when: only if you select Claude as the provider — when you analyze content, generate output, or run a prompt test, the relevant page text and/or your prompt is sent to Anthropic to produce the requested output.
* Data sent: the page content/excerpt and brand context you configure, the prompt text, and the selected model name.
* Terms: https://www.anthropic.com/legal/consumer-terms — Privacy: https://www.anthropic.com/legal/privacy

Google Gemini API (https://ai.google.dev):
* What and when: only if you select Gemini as the provider — when you analyze content, generate output, or run a prompt test, the relevant page text and/or your prompt is sent to Google’s Generative Language API to produce the requested output.
* Data sent: the page content/excerpt and brand context you configure, the prompt text, and the selected model name.
* Terms: https://ai.google.dev/gemini-api/terms — Privacy: https://policies.google.com/privacy

Freemius (licensing & checkout — https://freemius.com):
* What and when: used for optional license activation, updates and checkout for paid Pro / Agency plans as Merchant of Record. Opt-in is optional.
* Terms: https://freemius.com/terms/ — Privacy: https://freemius.com/privacy/

Source code

All JavaScript and CSS shipped in this plugin (in assets/js and assets/css) is the original, hand-written, human-readable source. Nothing is minified, compiled, transpiled or generated by a build tool, so no separate source files are required — what you read in the plugin is the source. The only bundled third-party library is the Freemius SDK (vendor/freemius), whose source is available at https://github.com/Freemius/wordpress-sdk