Pinpointed AI Sommelier is a conversational wine & spirits expert for your WooCommerce store.
Instead of forcing customers to click through filters and hundreds of bottles, it asks natural questions like:
- “What are you cooking?”
- “What’s your budget per bottle?”
- “Is this a gift? Who is it for?”
Then it recommends wines and spirits from your live WooCommerce inventory and links directly to the product pages so customers can check out in a click.
The result: more confident buyers, higher average order values, and fewer “I don’t know what to choose” drop-offs.
Key features
-
💬 Floating AI chat widget
Modern, mobile-friendly chat bubble that appears on your store and product pages. -
🧠 Conversational sommelier
Helps with food pairing, budget guidance, gift ideas and style preferences (light, fruity, full-bodied, etc.). -
🃏 Visual product cards
Recommendations display as rich cards with product image, name, description, price and a direct link — not just text. -
🛒 Inventory-aware recommendations
Only suggests products that exist in your live catalog, with direct links to product pages. -
💬 Recent Customer Conversations (all plans)
See the last 1–50 real Q&A pairs from your customers directly in the Analytics tab — no extra tools needed. -
💸 Free plan to try it
Built-in “Get Free Plan License” button in the settings. No manual account creation required. -
📊 Analytics dashboard
Conversation counts for all plans. Pro/Enterprise adds product click-through, conversion rates and revenue attribution. -
🎨 Widget customization (Pro/Enterprise)
Custom launcher icons, greeting messages, chat positioning, and brand colors to match your store. -
📈 Flexible pricing plans
Free, Starter ($29/mo), Pro ($99/mo), and Enterprise ($299/mo) with unlimited conversations. -
🌍 Multi-currency & theme-friendly
Reads your WooCommerce currency and works with any theme. Designed to avoid clashing with your site CSS. -
🔒 Privacy-conscious by design
Sends chat text, domain and basic store metadata – not customer names, emails or payment details.
New in Version 4.0
- Talking Points — add your own facts about grapes, regions, distilleries and
more, shown to customers as a “Did you know?” note beside matching products
(Pro and Enterprise). - Quick-start suggestions in the chat — budget, food pairing, gift ideas and
surprise me — so customers know what to ask. - Conversations now survive page changes. A customer can click a product,
come back, and pick up where they left off. - New clear-chat button in the widget header.
- Budget-aware search. Asking for something “under 25” now filters your
catalogue by price rather than guessing. - The assistant now answers in the language of your store.
- Widget customisation is now available on the Starter plan.
Improved
- The assistant now shows up to three recommendations instead of one.
- Better results for food pairings and region requests such as “French reds”,
which previously returned nothing on many catalogues. - The chat window is a fixed size and no longer grows and shrinks as the
conversation goes on. - Refreshed chat styling, and the widget now resists conflicting theme styles.
- Widget improvements now reach your storefront automatically, without
waiting for a plugin update.
Fixed
- Fixed an error that could stop the chat responding entirely.
- The assistant no longer says a product is unavailable when it is in stock.
- Prices now display correctly instead of showing HTML codes such as €.
- Products with no price set are excluded from recommendations rather than
appearing as free. Set a price on any product you want recommended. - The admin menu now opens on Analytics, and saving Customization stays on
the Customization tab.
Security and compliance
- Added direct file access protection.
- All admin output is now escaped at the point of display.
- Code updated to meet WordPress plugin review standards.
New in Version 3.1.4
Recommendation accuracy: explicit country and wine-colour requests are enforced as hard catalog constraints. Signed product cards, safe DOM rendering, and full-body conversion signatures prevent stale, altered, or unsafe product data from reaching the storefront or analytics.
New in Version 3.1.1
Security: private tenant-admin tokens now protect usage, analytics, and billing requests.
New in Version 3.1
Analytics: unavailable products
Customisation: widget customisation
Added user analaytics
– sales reports
New in Version 3
Added user analaytics
– sales reports
New in Version 2.3
Minor cosmetic updates
– Chat bubble with thinking dots
Added languagess
– AI now responds in English, French, German and Italian
– Admin interface is now in English, French, German and Italian
Visual Product Cards
– Recommendations now display as rich cards with product image, price, short description and a direct “View product” link
– Works for all plans — every customer sees beautiful, clickable results instead of plain text links
– Images pulled directly from your WooCommerce product catalog
Recent Customer Conversations (all plans)
– See real Q&A pairs from your customers in the Analytics tab
– Free plan: last 1 conversation. Starter: last 5. Pro: last 50. Enterprise: unlimited
– Helps you understand what customers are asking and how the AI is responding
Improved Analytics Dashboard
– New overview section with stat tiles for conversation volume, product clicks (Pro+) and revenue (Enterprise)
– Top Recommended Products table showing click counts per product
– Revenue Attribution section for Enterprise users
– All data fetched live — no mock/demo data
New in Version 2.0
Tabbed Admin Interface
– Clean, organized settings with dedicated tabs
– Settings, Plan & Billing, Customization, and Analytics all in one place
Real Analytics Dashboard (Pro/Enterprise)
– Actual conversation counts (not demo data)
– Top recommended products by click-through
– Conversion tracking and revenue attribution
– Peak engagement hours
– CSV export for Enterprise users
Advanced Customization (Pro/Enterprise)
– Upload custom launcher icons (your logo instead of default corkscrew)
– Customize greeting message (200 characters)
– Choose widget position (bottom-left/right, top positions for Enterprise)
– Brand color for chat header and messages
– Enterprise: Custom widget title and hide branding option
Enterprise Plan
– Truly unlimited conversations (fair use: 5,000 messages/month for typical stores)
– Store knowledge indexing (answers questions about your policies, delivery, etc.)
– White-label options
– Dedicated support
– Custom integrations
Improved Plan Display
– Correctly shows “Unlimited” for Enterprise (no false limits)
– Clear usage meters for Free/Starter/Pro
– One-click Stripe checkout for upgrades
How it works (high level)
- The plugin adds a small floating chat launcher to your storefront.
- When a shopper asks a question, the plugin securely calls the Pinpointed gateway (Cloudflare Worker).
- The gateway talks to your AI workflow (e.g. an n8n backend) plus your WooCommerce catalog.
- The customer sees a friendly, natural reply with clickable product links.
You keep control of your products and pricing while offloading the “What should I buy?” conversations to the AI sommelier.
External Services
This plugin relies on an external service to function:
Pinpointed AI Service (Gateway)
– Service URL: Cloudflare Worker endpoint (e.g. pinpointed-gateway.ian-d13.workers.dev) as configured in the plugin settings.
– Purpose: handles licensing, token authentication, AI conversation routing and plan usage tracking.
– Data sent: chat messages, session ID, store domain, basic WooCommerce currency metadata and product search terms.
– Data NOT sent by default: customer names, emails, payment details or WordPress login details.
Airtable (Analytics – Pro/Enterprise only)
– Purpose: stores conversation analytics, product click data, and conversion tracking.
– Data sent: session IDs, product names, prices, timestamps, conversation counts.
– Data NOT sent: customer personal information, payment details.
– Access: Only accessible by your Pinpointed tenant ID.
The chat widget JavaScript is also loaded from the configured gateway URL in order to render the floating chat interface.
By activating the plugin, requesting a license, or upgrading your plan, you agree that the plugin may communicate with these external services to operate the AI sommelier functionality. You can deactivate or delete the plugin at any time to stop all external calls.
For legal details, see the Pinpointed AI Sommelier Terms & Conditions on the Pinpointed site.
Privacy Policy
What data we collect:
– Chat messages and questions (to provide AI recommendations)
– Session IDs (random identifiers for conversation continuity)
– Store domain and currency settings
– Product search terms and recommendation clicks (Pro/Enterprise analytics)
What we DON’T collect:
– Customer names, email addresses, or contact information
– Payment details or financial information
– WordPress user accounts or passwords
– Personal browsing history
Data storage:
– Recent conversations: Last 1–50 Q&A pairs stored securely per plan (all plans)
– Analytics data (Pro/Enterprise): Product clicks and conversion data stored with tenant isolation
– Custom icons: Stored in your WordPress uploads directory
Your rights:
– You can disable the plugin at any time
– Enterprise users can request data export via CSV
– Contact support@pinpointed.dev for data deletion requests
GDPR Compliance:
– No personal data collection without consent
– Session IDs are anonymous and cannot identify individuals
– Data processing agreements available for Enterprise customers