Understand which traffic sources generate real leads and conversions – not just pageviews.
PulseTrack is a lightweight, privacy-first WordPress analytics plugin and Google Analytics alternative built for marketers who care about results – all data stays on your own server, with no third-party scripts. Every feature is included and unlocked – there is no paid tier, license, or trial.
Key Features
- Conversion tracking for WordPress – form submits, phone clicks, WhatsApp, and email leads
- Traffic source attribution – search, social, AI referrals, UTM campaigns, direct
- Privacy-first analytics – IP anonymization on by default, no third-party data sharing
- Dashboard – sessions, users, leads, conversion rate, traffic sources, campaign performance, device/browser breakdown
- Sessions and users – accurate counts using fingerprinting, no inflated data
- Visitor Logs – per-session activity timeline (time, page, event, source, device)
- Insights – automatically scores your most-visited pages and flags priority pages to fix and quick-win opportunities
- Export reports – CSV, JSON, and PDF (browser-print report), covering the same data shown on the Dashboard
- WooCommerce analytics (optional) – add-to-cart and purchase tracking, revenue and conversion-rate KPIs; appears automatically only once there is ecommerce activity to show, and requires no configuration
- WordPress privacy tooling integration – registers with the built-in personal data export/erase tools and privacy policy content
- Guided first-time setup – a short onboarding screen on first activation
Who Is This For?
- WordPress site owners who want actionable conversion data without Google Analytics
- Marketers tracking lead sources and campaign ROI
- Agencies needing a privacy-conscious analytics dashboard for clients
- WooCommerce stores tracking orders alongside marketing performance
Why Not Google Analytics?
- The frontend tracking script does not load third-party scripts
- Analytics tracking data is not sent to external analytics services
- No complexity – focused on leads and conversions, not vanity metrics
- All data stays on your own WordPress server
Use Cases
- Track leads from SEO traffic
- Measure campaign conversions inside WordPress
- Understand which pages generate revenue
- Use as a privacy-first alternative to Google Analytics
Built with performance, privacy, and accuracy in mind.
Screenshots
The one-step setup wizard - enable tracking and choose your privacy defaults, then you're ready to go.
The Marketing Dashboard - sessions, leads, conversion rate, revenue, and traffic sources at a glance over your chosen date range.
Period-over-period comparison - see exactly how sessions, leads, users, and revenue changed versus the previous period.
The Insights Engine - automatically flags high-impact pages losing conversions and scores your ecommerce performance.
Visitor Logs - drill into individual sessions, events, traffic sources, and devices.
Settings - control tracking behavior, privacy options, rate limiting, and data retention.