PureDevs Customer History for WooCommerce

Customer History 3.0.0 is a complete revamp — rebuilt from the ground up as a focused customer-intelligence and reporting tool for WooCommerce. We’ve moved away from scattered actions and doubled down on one thing: showing you exactly what your customers are doing on your store — who’s buying, who’s browsing without buying, and what they’re searching for — so you can plan your next move with real insight instead of guesswork. The analytics are read-only and run entirely on your own server, and the plugin never contacts your customers automatically — it sends no bulk or marketing emails.

Most WooCommerce stores fly blind on their customers. The native dashboard reports orders, revenue, and traffic — but not who is buying, who’s browsing without buying, what people are searching for, or which searches return nothing. PureDevs Customer History turns raw store activity into customer intelligence: profiles, search insight, view tracking, and segments — all inside wp-admin.

Tracking starts the moment you activate it: no wizard, no configuration, works out of the box. And it’s private by design — all data stays in your own WordPress database, with nothing sent to any third-party service or API.

SEE IT IN ACTION

Watch a full walkthrough of the dashboard, customer profiles, and search analytics — and how to use them to identify your most valuable customers:

TRY THE LIVE DEMO

Explore the full plugin — including all Pro intelligence features — on our live demo store. No installation needed:

• Demo: https://ch.puredevs.com/wp-admin
• Username: `demo`  |  Password: `demo1234`

The demo account is read-only — you can browse every screen, but nothing can be added or changed.

WHAT CUSTOMER HISTORY SHOWS YOU

Customer Intelligence Dashboard. Your store’s customer nerve centre: widgets for top customers by lifetime value, latest orders with customer context, top-selling products this month, top search terms, recent searches, and most-viewed products. Pro adds revenue, retention, lifetime-value, abandoned-cart, and RFM widgets, and most-viewed categories.

Customer List & Profiles. A customer-first view of your store. Sort your customers by name, orders, average order value, and lifetime spend, and filter them by order count, total spent, and purchased product. Open any customer to see their profile: financial summary, complete order history, and your private notes. Pro adds that customer’s full session history: every visit, search, and product view — data WooCommerce native simply does not provide.

Customer Notes. A private notepad on every customer profile. Jot down what the numbers cannot tell you — a phone call, a complaint, a delivery preference — and it stays with that customer. Notes are admin-only, never shown to the customer, and are included in the WordPress personal-data export and erase tools. Annotation only: no tasks, no reminders, no follow-ups.

Search & Discovery Analytics. A dedicated Search Analytics page with nothing comparable in WooCommerce. See your top search terms and most recent searches — so you know exactly what shoppers are looking for — alongside the most-viewed products with view counts.

Zero-Result Searches. The searches that came back empty — demand your catalogue failed to answer. The Search Analytics page lists every term that returned no products, how often it was searched, and when it was last searched, so you can see what shoppers wanted and you did not have. WooCommerce cannot see this, and neither can any report built from orders alone.

Zero-Result Trend. The same data, over time. A weekly chart of the share of searches that returned nothing, plus a second chart trending your top offending terms week by week — so when you add the products shoppers were asking for, you can watch the line fall. Fixing the catalogue becomes measurable instead of a guess.

Data-Freshness Indicators. Every analytics panel now says how old its numbers are. Cached panels carry an “Updated 12 min ago” chip; panels that queried on this page load carry a “Live” chip. On the Dashboard, Revenue, and Search Analytics pages, you always know whether you are looking at a live figure or a recent snapshot.

View Tracking. Passive, lightweight tracking of which products and categories your customers view. The view-to-purchase gap is invisible to WooCommerce native; Customer History surfaces it on the Dashboard and the Search Analytics page, and Pro shows it on every customer profile.

Revenue. A focused revenue dashboard: net revenue, orders, average order value, customers, and your repeat purchase rate — the share of customers in the period who bought more than once — for the selected period (within the free 90-day window), each with period-over-period comparison, plus a revenue trend chart.

Order History. A store-wide order list you can sort and filter by date range, with quick links straight into the matching WooCommerce order edit screens — a fast way to find and cross-reference orders alongside everything else you know about the customer.

Manual Customer Email. When you want to follow up with a single customer, you can compose and send them a one-off email straight from their profile. It’s entirely manual and admin-initiated — there are no automated sends, no bulk emails, and no marketing campaigns. You write each message yourself, and the plugin never contacts a customer unless you choose to.

Customer Segments. Save a customer segment configuration for quick recall. The Segments page shows your saved segment with a live customer count and one-click CSV export.

Email Digest — Weekly or Monthly. An optional, opt-in summary email sent to you, the store owner: new customers, top search terms, top customers, and most-viewed products. Choose the interval in Settings — weekly, or monthly for a slower-moving store — and the report window follows your choice. Keeps you informed about customer activity even when you don’t log in. (Admin-only — the digest goes to you, the store owner, not to your customers.)

CSV Export. Export your customer list to CSV at any time.

FREE VERSION SCOPE

The free version lists every customer in the customer list — there is no customer cap — and shows the most recent 90 days of analytics, with one saved segment. All data — for every customer and every session — is collected from day one, so upgrading to Pro opens your full history at once.

PRIVATE BY DESIGN

Customer History is built around observation and reporting. It runs no automation, sends no bulk or marketing emails, creates no coupons, and never modifies orders, product data, or any WooCommerce setting. The one outbound action it offers is fully optional and manual: you can send an individual customer a one-off email that you compose yourself from their profile — nothing is ever sent automatically. It’s HPOS-compatible, supports the WordPress GDPR export/erase workflow, and keeps all data on your own server.

Upgrade to Pro

Customer History Pro extends the free plugin with advanced customer intelligence. Upgrading doesn’t add a second plugin — the advanced features simply switch on, with all your previously captured data intact. Pro unlocks:

• RFM Segments — instantly see whether a customer is a Champion, Loyal, At Risk, or Lost, based on Recency, Frequency, and Monetary scoring.
• Customer Health Score — a 0–100 score blending recency, frequency, spending, and engagement, with trend tracking.
• Churn Risk & Prediction — identify customers who are about to stop buying, with at-risk alerts.
• Purchase Probability (“Buy Again”) — the other side of churn: for every customer, the chance of another order in the next 30, 60, and 90 days, derived from their own buying rhythm. Shown on the churn card beside the predicted next-order date, as a “Buy Again” column on the customers list, as a percentage filter over any of the three windows, and as a saved-segment condition — so “likely to buy this month” becomes a list you can export.
• Search Gap Report — two ranked lists of what your search box is telling you: terms that returned nothing, and terms that returned products nobody bought. Expand any term to see which products those searchers viewed instead. Built nightly, exportable to CSV. This replaces the standalone Zero-Result Searches stats page.
• Behavioral Tags — automatic badges such as Bargain Hunter, Cart Abandoner, and Brand Loyal.
• Manual Tags — your own tags alongside the automatic behavioral ones: create and colour them on a Manual Tags page, apply them from any customer profile, then filter and segment by them exactly like every other signal.
• Lifecycle Stages — see where each customer sits in their journey: New, Active, Loyal, or Lapsed.
• Order-Screen Intelligence Panel — a compact panel right on the WooCommerce order edit screen showing that customer’s health score, RFM segment, lifecycle stage, lifetime value, order count, and last-seen date. The intelligence follows you to the screen you already work on every day.
• Full Session History — every visit, page view, and search a customer has made, beyond the free 90-day window.
• Customer Activity Timeline — one chronological stream on the customer profile: searched → viewed → added to cart → ordered. Filter by event type and load older activity on demand. This is the behavioural join no order-based report can reproduce, finally on a single screen.
• Guest-to-Customer Merge — when a guest’s email later registers or checks out, their earlier anonymous sessions, searches, and views attach to the unified profile automatically, and a one-time background backfill repairs the history you already collected.
• Abandoned Cart Tracking — observe carts and detect abandonment and recovery, with an admin list and dashboard widget. (Tracking and insight only — no recovery emails are sent.)
• Full Revenue Analytics — a complete revenue dashboard with KPI cards, time-series, and a new-vs-returning-vs-guest revenue split.
• Cohort Retention — monthly acquisition cohorts in a heatmap: cohort size and the share returning at month 1, 2, 3 … 12, with an average-retention-by-offset chart, customer/percentage views, and CSV export. Precomputed daily, so the page loads instantly.
• Retention Metrics & Expected CLV — store-level churn rate over configurable windows (15/30/60/90 days · 4/6/12/24 months) with a trend chart and an expected-customer-lifetime-value card, sitting beside your per-customer scores.
• LTV Distribution — a histogram of how many customers sit in each lifetime-spend bracket, with average and median LTV cards, so you can see the shape of your customer base rather than one averaged number.
• Geographic Performance — net sales, orders, items, and unique products by billing country, with side-by-side country comparison, a comparison chart, and its own date-range picker.
• Refund-Rate Signal — each customer’s refund rate as a sortable column, a threshold filter, and a segment condition — the quality signal that separates a genuine high-value customer from a high-refund one.
• RFM Matrix Heat-Map — the whole customer base plotted on a recency × frequency grid, so you can see where your customers cluster and click into any cell.
• Enhanced Product Reports — product revenue over time, with each product’s cost, profit, margin and stock outlook on its card, frequently-bought-together correlations, and a revenue-pattern heatmap by day and hour.
• Profitability — profit and margin for any date range, by product, by customer, by RFM segment, and by the month each customer first ordered, with your most and least profitable products and customers. Costs come from WooCommerce’s own Cost of Goods Sold field, or from a “Cost (Customer History)” field on each product when that feature is off. Each order’s costs are recorded when it becomes processing or completed, so later cost changes never rewrite past profit; older orders use today’s cost and are marked Estimated, and products with no cost are marked No cost instead of counting as pure profit.
• Inventory Velocity — how fast each stock-tracked product or variation is selling, its trend, the day it runs out at that pace, and the date to reorder by given your supplier lead time. Items that are out of stock, need reordering now or soon, or face a busy season (last year’s sales for the coming four weeks well above the weeks before) are flagged. Stock levels are live; the sales pace is recalculated daily. Read-only: it never changes stock or places an order.
• Subscriptions Intelligence — for stores running WooCommerce Subscriptions: monthly recurring revenue (MRR), active subscriptions, free trials, on hold and pending cancellation; a 12-month view of new, cancelled and expired subscriptions, plan switches, renewals paid or failed, renewal rate and cancellation rate; MRR by plan; a Subscriptions card on every customer profile; and an optional subscriptions summary in your digest. Read-only: it never creates, changes, cancels or charges a subscription.
• Aggregate Conversion Funnel — a store-wide funnel view from sessions to purchase.
• Funnel by Segment — run the same funnel for one RFM segment or one lifecycle stage and compare it with the store-wide view, so you can see where Champions drop off and whether At Risk customers drop off in the same place.
• Behaviour-Based Segment Conditions — filter the customers list, and save segments, by what people did: viewed a specific product, or searched for a specific term. Pick the product from a search-as-you-type picker, type the term, and the matching customers become a segment you can count and export.
• Revenue Data Integrity — a diagnostic that validates the accuracy of your revenue figures.
• Stats pages — product-view stats, search-keyword stats, taxonomy/category stats, top-selling products, total customer spend, and live sessions.
• Advanced customer table — a customer search box (name, username, email, or billing phone), extra columns (RFM segment, health score, lifecycle stage, behavioral tags, manual tags, refund rate, average order gap, Buy Again probability) and filters by country, RFM segment, health score, health trend, lifecycle stage, behavior, manual tag, refund rate, purchase probability, viewed product, and searched term.
• Advanced order-history filters — filter orders by order status, payment method, and order total.
• Session data tools — export and import session data (CSV), delete data by date range, and exclude bot/admin sessions from tracking.
• Ready-made segments — pre-built Pro segments out of the box (High Value At Risk, Loyal Champions, Needs Attention, Hibernating, High Health Declining).
• Marketing-ready CSV export presets — export any segment in a Klaviyo or Mailchimp column layout as well as the standard one. It is still just a file you download; the plugin connects to no external service, ever.
• Segment attached to your digest — pick a saved segment and its CSV rides along with each digest email, so the list you care about lands in your inbox without logging in.
• No limits — full historical data beyond the 90-day window, and unlimited saved segments.

See Pro in action first: log in to the live demo (username `demo`, password `demo1234`) and browse every Pro screen — RFM segments, health scores, the Search Gap report, purchase probability, abandoned carts, revenue analytics — before you buy.

Learn more at https://puredevs.com/pricing.

Source Code for Bundled Libraries

This plugin bundles the following third-party JavaScript libraries:

• Date Range Picker (admin/js/daterangepicker.min.js)

  • Unminified source: admin/js/daterangepicker.js (included in the plugin package)
  • Original source: https://github.com/dangrossman/daterangepicker
  • Version: 3.1.0
  • License: MIT License
  • Copyright (c) 2012-2019 Dan Grossman

• Chart.js (admin/js/chart.umd.js)

  • Original source: https://github.com/chartjs/Chart.js
  • Version: 4.4.1
  • License: MIT License
  • Copyright (c) 2014-2023 Chart.js Contributors