Shopstato for WooCommerce connects your WooCommerce store to the Shopstato analytics platform, so you can analyze sales, customers, products and inventory from real shop data.
Main features:
- Automatic order export on WooCommerce order events.
- Manual historical order import (up to 3 months / 1200 orders).
- Yearly history import panel when enabled by the Shopstato API.
- Stock export endpoint for scheduled cron jobs.
Use Shopstato to discover:
- sales trends and order performance
- customer segments and RFM analysis
- product performance and ABC analysis
- stock quantities and inventory performance
- data for deeper ecommerce reporting outside WordPress
The plugin adds a Shopstato settings page in WordPress admin where you can configure:
- Shopstato API URL
- Shopstato API token
- Cron endpoint for stock processing
External Services
This plugin connects to the Shopstato service and sends store data only after the site owner configures the plugin with a Shopstato API URL and API token.
The service is used to:
- send WooCommerce order data to Shopstato for analytics and reporting
- send WooCommerce product stock data to Shopstato when the configured stock sync endpoint is triggered
- load Shopstato account credentials entered by the store owner and validate the connection
When order synchronization runs, the plugin may send the following data to the configured Shopstato API:
- order identifiers, dates, statuses, totals, shipping and payment labels
- customer IP address
- billing data such as first name, last name, company, street, city, postcode, country, email and phone
- shipping data such as recipient name, company, street, city, postcode and country
- ordered product identifiers, names, quantities and prices
When stock synchronization runs, the plugin may send product identifiers, SKUs and stock quantities.
The plugin does not send data to Shopstato until the site owner explicitly enters API credentials and uses the synchronization features.
Shopstato service pages:
- Terms and Conditions: https://www.shopstato.com/gtc.php
- GDPR / Privacy information: https://www.shopstato.com/gdpr.php
Screenshots
Shopstato dashboard with revenue, order count, average order value and top product and customer tables.
Order overview with filters, status breakdowns and order performance trends.
Order statistics with sales charts and comparisons across selected periods.
Product overview for product sales, revenue and inventory-oriented analysis.
Product statistics highlighting sold quantities, revenue and ABC-style performance.
Customer overview showing purchase behavior and customer value.
RFM charts for segmenting customers by recency, frequency and monetary value.
Profit overview with ecommerce profitability trends and margin insights.