SommelierX – Wine & Food Pairing for WooCommerce Wine Shops

Help your customers choose the right wine for dinner, and sell more of your own wines.

SommelierX adds wine advice to your WooCommerce shop. On every wine product page, customers see a short line about the wine and the five dishes that fit it best, each with a score; more on request. In a search bar they type what they are cooking and get wines from your range. Only wines from your own range are recommended, and every recommendation links to your product page.

It fits around your shop, not the other way round. The widget sits next to the product image or below your product information, never above it. It takes your theme’s fonts, works in a narrow column, and you set the accent colour.

Three clicks to set up. Install the plugin, click Connect to SommelierX (no account, no API key to copy), then Import your catalog. We read your products and match every wine; what we do not recognise, our team does by hand.

Ready for the holidays. Customers planning a Christmas dinner can look up their menu and find the matching wine in your shop.

14 days to try, then €9 or €29 per month, cancel anytime. Starter (€9) or Growth (€29 per month, excl. VAT). Growth also lists your web shop in the SommelierX app. See https://sommelierx.com/en/webshops.

Built over 17 years with scientists and sommeliers.

External services disclosure

This plugin relies on the SommelierX service:

• On “Connect”, the plugin briefly publishes a random verification token at /wp-json/sommelierx/v1/handshake and asks https://api.sommelierx.com to provision your store; the endpoint only shows a SHA-256 fingerprint of the token, which SommelierX checks to confirm you own the domain, then returns your widget key. No account or password is involved.
• On “Choose Starter / Growth” and “Manage subscription”, the plugin asks https://api.sommelierx.com for a Stripe payment page and sends you to checkout.stripe.com or billing.stripe.com. Your payment details go to Stripe only; the plugin never sees them.
• On “Import your catalog”, SommelierX reads your published products from the public WooCommerce Store API (/wp-json/wc/store/products) to build your wine assortment.
• On product pages, the plugin loads a script from https://sommelierx.com/widget/v2.js, which sends the wine’s product information (name, ID, and your widget key) to https://api.sommelierx.com to fetch pairings.
• No customer personal data is sent — only product and widget usage information.

Terms of service: https://sommelierx.com/terms
Partner terms for webshops (accepted when you subscribe): https://sommelierx.com/partnervoorwaarden
Privacy policy: https://sommelierx.com/privacy

Four focused pairing flows:

• Product mode — On each wine product page: a one-line wine card (style, region, grapes, taste) and the five dishes that pair best, with the rest behind “Show more”.
• Search mode — A search bar where visitors type a dish (or even a single ingredient) and get wine recommendations from your catalog.
• Build your Dish mode — Visitors add main ingredients, preparation, sauce, sides, and amounts before seeing wines from your catalog.
• By Taste mode — Visitors choose a wine colour and taste tags while matching wines from your catalog update immediately.
• Multilingual — Search and results in Dutch, English, German, or French.

Key features:

• One-click connect — install, click “Connect to SommelierX”, done. No account.
• One-click catalog import from the WooCommerce Store API — recognised wines become ready for the widget; the rest are staged for a quick review.
• Place any flow anywhere with the [sommelierx_widget] shortcode, for example [sommelierx_widget mode="builder"].
• Search by dish name or ingredient, in Dutch, English, German, or French.
• Choose the placement: next to the product image (right column) or below the product information.
• Light and dark theme, your accent colour and your theme’s fonts.
• Loads asynchronously — no impact on page speed.
• Works with WooCommerce HPOS (High-Performance Order Storage).
• Fully responsive on mobile and desktop, and in a narrow sidebar or column.