StatPriv – All Your Site and WooCommerce Insights in One Place

StatPriv turns your WordPress and WooCommerce data into clear insights, reports, and AI-powered answers — so you can understand your website, measure what matters, and make better decisions without needing to be an analytics expert.

Turn your WordPress data into decisions

Know where your visitors come from, what they care about, what converts, and how your WooCommerce store is performing — without digging through complicated analytics dashboards.

StatPriv brings your website and store insights together inside WordPress, so you can spend less time interpreting reports and more time improving your site and growing your business.

Your analytics are stored in your own WordPress database. There’s no separate account, no tracking code to paste, and no analytics platform to manage. Install, activate, and start making better decisions from your data.

Ask your data questions in plain English

StatPriv makes advanced analytics simple enough for anyone to use. You don’t need technical knowledge or experience with complicated analytics tools — just ask a question in plain English, and the AI Assistant turns your StatPriv data into clear, useful answers. From understanding traffic and user behavior to finding trends and opportunities, you can get the insights you need simply by asking.

The AI Assistant is available in the free plugin. Connect your own API key from Claude, OpenAI, or Gemini, and pay the provider directly for your usage.

• Chat with your data — ask questions like “How did my traffic change last week?”, “What are people searching for on my site?”, or “Which goals are converting best?” and get answers based on your real, live StatPriv numbers — never invented or estimated.
• One-click Full Analysis reports — generate a structured report with Summary, Key Findings, and Recommendations, based on a complete analysis of your available site data.
• Bring your own API key — connect your API key from Claude, OpenAI, or Gemini. StatPriv does not operate its own AI service or store your API key. Requests are sent from your server to the AI provider you select.
• MCP for AI Agents — connect Claude Code, Cursor, or any MCP-compatible client directly to your StatPriv analytics through the Model Context Protocol. Authentication uses a standard WordPress application password. Access is read-only, and you control which client is authorized.
• Honest about its limits — when you ask about data that isn’t available on your current plan — such as revenue analytics, cohorts, or forecasting — the Assistant clearly tells you what’s unavailable and which StatPriv PRO feature provides it, rather than guessing or making up numbers.

Command Center

See what’s happening at a glance.

The Command Center brings your most important website and store metrics together in one place, so you can quickly understand performance, spot changes, and jump straight to the reports that matter.

• Site Pulse — visitors, sessions, pageviews, average engagement time, and bounce rate for the last 7 days, site-wide
• Shop Snapshot — revenue, orders, top products, and average order value at a glance when WooCommerce is active
• Status strip — tracking status, WooCommerce detection, PRO status, and data freshness in one glance
• Report navigation — quickly access every available report, including PRO features, so you always know what you can explore

Understand your visitors and website

See who is visiting, where they come from, what they engage with, what they search for, and which actions they take. Track content performance, measure conversions, and identify technical issues that can affect your visitors.

• Audience — visitors, sessions, returning vs. new visitors, and device breakdown
• Content & Pages — top pages and posts by views and engagement
• Traffic Sources — understand where your visitors actually came from
• Search & Site Health — on-site search terms, 404s, Core Web Vitals, and JavaScript error tracking
• Goals — define custom conversion and event goals such as clicks, page views, form submissions, downloads, and video plays, then track completions over time

Your data stays under your control

StatPriv is designed to keep your analytics in your own WordPress database, while giving you control over how visitor data is collected, retained, anonymized, and deleted.

• Consent-aware tracking — nothing is tracked until consent is granted, when you enable that setting
• Optional IP anonymization — anonymize visitor IP addresses when needed
• Flexible data retention — choose how long data is kept, with automatic scheduled purging, or keep it indefinitely
• Your own WordPress database — StatPriv does not send your analytics data to StatPriv or use a third-party analytics server
• Control your data on uninstall — choose whether to permanently delete StatPriv data when uninstalling the plugin

A guided first run

Get started without the complexity.

A short setup wizard runs once after activation to help configure consent settings, data retention, and WooCommerce historical order backfill. You can skip the wizard at any time and configure everything later from Settings.

Go deeper with StatPriv PRO

When you need more than basic website statistics, StatPriv PRO turns your analytics into deeper business insights. Understand revenue and profit, analyze products and customers, identify conversion drop-offs, predict future performance, and optimize how visitors interact with your site — all using the data already collected by StatPriv.

Shop Performance (PRO)

• Revenue & Orders — gross and net revenue, tax, shipping revenue, refund rate, order status funnel, and revenue by hour and day
• Cart & Checkout — understand cart and checkout abandonment
• Coupons & Promotions — track redemptions, discounts given, and revenue influenced
• Payments & Fulfillment — analyze payment gateway performance, decline rates, shipping methods, and refund reasons

Products & Customers (PRO)

• Product Deep Dive — per-product revenue, lifetime value, repeat-purchase rate, retention impact, and category breakdown
• Customer Segments — identify high-value, repeat, one-time, at-risk, and inactive customers
• Cohorts & Retention — understand how customer groups return and retain over time with monthly cohort analysis
• Geography — visualize revenue by country on a world map
• Inventory — identify restock priorities, low-stock products, and revenue at risk from out-of-stock items

Growth & Forecasting (PRO)

• Funnel Analytics — analyze step-by-step conversion funnels and identify where visitors drop off
• Profit Analytics — track costs, profit trends, and product-level margins
• Predictive Analytics — forecast sales, estimate customer lifetime value and churn probability, and predict product demand

Engagement Studio (PRO)

• A/B Testing — run experiments against a target conversion event
• Heat Maps — visualize click density on tracked pages
• Session Recordings — review masked page-snapshot recordings to understand visitor journeys and behavior

Visitor Activity (PRO)

• Real-Time — see active visitors and the pages they’re viewing right now
• Clicks — outbound link clicks and file downloads
• Campaigns — traffic attributed to a UTM campaign, by source, medium, and landing page
• User Journeys — individual visitor sessions and the path each one took through your site

Reports & Sharing (PRO)

• Export Manager — export reports to CSV or PDF
• Scheduled Email Reports — automatically deliver daily, weekly, or monthly reports
• Scheduled AI Reports — automatically generate and deliver the AI Assistant’s Full Analysis report on a schedule (the one AI feature that stays PRO — chat and on-demand Full Analysis don’t require PRO)
• Shared Reports — create a read-only, expiring link to a report for clients or stakeholders without requiring a WordPress admin login

Integrations & Webhooks (PRO)

• Integrations — forward order-completion events to Google Analytics 4 and Meta Conversions API using server-side requests
• Webhooks — send tracked events to your own endpoint, CRM, or business intelligence platform
• White Label — replace StatPriv branding with your own brand name and accent color throughout WordPress admin

Learn more about StatPriv PRO →

See before you upgrade

Explore PRO before you buy.

You can preview every PRO feature directly inside WordPress, even without PRO installed. PRO pages show the real interface with realistic sample data under an “Upgrade to PRO” overlay, so you can see exactly what features such as Shop Performance, Customer Segments, Geography, Session Recordings, and other PRO tools look like before deciding to upgrade.

Who is StatPriv for?

• Bloggers & solo site owners — understand what people are reading, where visitors come from, and which content performs best — without needing to become an analytics expert. When you want a quick answer, simply ask the AI Assistant.
• WooCommerce stores — track visitors, orders, revenue, products, and conversions from the same WordPress dashboard. When you need deeper business intelligence, PRO adds profit analysis, customer segments, cohorts, retention, forecasting, inventory insights, and more.
• Agencies & freelancers — give clients clear, understandable analytics and reports without requiring them to navigate complicated analytics platforms. PRO also provides scheduled reports, AI reports, shared reports, exports, and white-label options.
• Developers — work directly with the site’s analytics data through the plugin’s complete source code, webhooks, and MCP support. Connect an AI coding agent such as Claude Code or Cursor to query real StatPriv analytics while you work.

The StatPriv experience

Understand → Analyze → Ask → Optimize → Grow

Start by understanding what is happening on your website. Analyze your visitors, content, conversions, customers, and store performance. Ask the AI Assistant questions in plain English when you want answers without digging through reports. Use deeper analytics and optimization tools to find opportunities, improve performance, and make better decisions as your website or business grows.

External services

This plugin connects to a small number of external services, each only under specific conditions and never with your visitors’ personal data attached:

DB-IP Lite geolocation database — to resolve visitor countries/cities without sending any visitor data anywhere, StatPriv automatically downloads a free, static IP-geolocation database file from download.db-ip.com shortly after activation and refreshes it monthly. This is a one-way file download (no visitor or site data is sent as part of the request); location lookups then happen entirely offline, locally, using that downloaded file. Provided by DB-IP under CC BY 4.0. DB-IP Lite terms

Claude, OpenAI, and/or Gemini (AI Assistant & MCP — opt-in, bring your own key) — if you configure the AI Assistant with your own API key, your chat questions and a Full Analysis request are sent directly from your server to the provider you selected, along with the aggregate analytics figures needed to answer (visitor/traffic/content/search/goals numbers, and — with the relevant StatPriv PRO plan — shop analytics figures). No raw visitor records, customer names, emails, or IP addresses are ever included. This only happens when you’ve configured a provider and actively use the AI Assistant or MCP; it is fully off by default. Anthropic (Claude) Terms · OpenAI Terms · Google (Gemini) Terms

YouTube IFrame API — if a page contains an embedded YouTube video (youtube.com/embed or youtube-nocookie.com/embed), this plugin loads YouTube’s own https://www.youtube.com/iframe_api script so it can listen for that video’s play/pause/progress events and record them as engagement data in your own database. Nothing is sent to YouTube beyond the standard request your visitor’s browser already makes to load that script; no visitor data is sent to StatPriv or any other third party. This only happens on pages that already contain a YouTube embed — if a page has no YouTube video, this script is never loaded. YouTube Terms of Service · Google Privacy Policy