Websiteanalist is a WordPress plugin that adds the tracking code from Websiteanalist.nl to your website with fully configurable custom tracking actions.
Key Features
- Custom Event Tracking – Configure unlimited custom tracking actions
- Flexible Event Types – Click, change, blur, input, mousedown, mouseup, submit
- Dynamic Values – Element value, text, HTML, data attributes, or fixed values
- Click Tracking – Track phone (tel:) and email (mailto:) link clicks
- Form Tracking – Track form submissions
- UTM Parameter Tracking – Automatic campaign tracking
- Privacy Friendly – Self-hosted analytics solution
Custom Tracking Actions
The power of Websiteanalist lies in its custom tracking functionality. Configure easily via the WordPress admin:
- CSS Selector – Which element to track (e.g.,
#filter-category,.radio-button) - Event Type – When to track (click, change, blur, etc.)
- Action Name – First parameter of trackAction
- Label – Second parameter (can be dynamic)
- Value – Third parameter (element value, text, data attribute, or fixed)
Examples
Radio Station Tracking:
* Selector: .element-item.audio
* Event: Click
* Action: Radio Click
* Label: Element Text (automatically captures station name)
* Value: Data Attribute data-id
Form Field Tracking:
* Selector: #nf-field-40
* Event: Change
* Action: Form Submission
* Label: Contact Form
* Value: Element Value (captures the entered email address)
Product Filter Tracking:
* Selector: #category-filter
* Event: Change
* Action: Filters
* Label: Category Selected
* Value: Element Value
Use Cases
- E-commerce – Product filters, add to cart, checkout steps
- Job Boards – Filter tracking, application clicks
- Media Sites – Radio/video plays, category filters
- Corporate Sites – Contact forms, downloads, language switches
Requirements
- An active Websiteanalist account (create free at websiteanalist.nl)
- WordPress 5.0 or higher
- PHP 7.4 or higher
Multilingual
The plugin is available in:
* Dutch
* English
Support
For questions or support:
* Website: websiteanalist.nl
* Plugin Support: WordPress.org Support Forum
Privacy
This plugin:
* Adds tracking code to your website
* Sends data to your Websiteanalist installation
* Only stores configuration locally (Site ID, settings)
* Does not use cookies or local storage
* Makes no external API calls (except to your own Websiteanalist installation)
For more information about data privacy, see the Websiteanalist documentation.
Third Party Services
This plugin connects to an external analytics service to track website visitor data:
Service: Websiteanalist Analytics Platform
Default URL: https://login.websiteanalist.nl/
Configurable: Yes, you can specify your own Websiteanalist installation URL
Data Transmission:
* Tracking data is sent to your configured Websiteanalist installation
* No data is transmitted without explicit user configuration
* Users must enable tracking and provide a Site ID
* The plugin loads the tracking script from: [your-base-url]/modules/base/dist/owa.tracker.js
Privacy & Control:
* You have full control over where data is sent (self-hosted or SaaS)
* No tracking occurs unless explicitly enabled by the site administrator
* No cookies or local storage used by the plugin itself
* All tracking is handled by the Websiteanalist service
Service Information:
* Website: https://websiteanalist.nl
* Terms of Service: https://websiteanalist.nl/algemene-voorwaarden/
* Privacy Policy: https://websiteanalist.nl/privacyverklaring/
User Consent:
It is the website owner’s responsibility to ensure proper user consent and privacy compliance (GDPR, CCPA, etc.) when using analytics tracking.