Most chatbots answer questions. Zaffro closes sales. It’s an AI sales agent for your WooCommerce store: it chats with shoppers, negotiates a discount within limits you set, generates a one-click coupon, and adds the negotiated items straight to the cart — turning hesitant browsers into paying customers.
Free to start — no API key required. Set up in 5 minutes with a guided wizard.
How it works
- A visitor opens the chat widget on your storefront
- The AI assistant answers questions and gently steers toward a purchase
- If the customer hesitates, the assistant negotiates a discount within your defined limits
- A one-click coupon appears — discount pre-applied, straight to checkout
Key features
- 🤝 Negotiates, not just chats — closes with a coupon + adds to cart
- 🎯 You stay in control — set discount caps and negotiation limits; the agent never goes below your margin
- ⚡ 5-minute setup — onboarding wizard with industry templates
- 🆓 Free tier — works out of the box (shared model, ~50 negotiations/month); bring your own Gemini/Claude key for more
- 📊 Analytics — conversions, average discount, AI-buyer rate, revenue generated
- 🌐 English + Hungarian — widget and admin panel fully translated
- AI buyer detection — 7 heuristics to identify serious buyers and trigger the right moment
- Product catalogue context — automatically loaded from your WooCommerce product data
- Order note + email summary — every negotiation logged to the WooCommerce order
Free plan
The Free plan runs on Zaffro’s shared Gemini Flash key. No registration required — the plugin works immediately after activation, with a limit of 50 negotiations per month.
Paid plans
Upgrade for higher limits, faster models, and advanced features:
- Starter — $39/month — 500 negotiations/month
- Pro — $59/month — Gemini 2.5 Pro model, analytics dashboard
- Agency — $199/month — up to 5 stores, priority support
- Enterprise — custom pricing — white-label (custom widget logo), dedicated support
Annual billing saves ~17%.
External service
This plugin communicates with api.zaffro.ai (operated by KOLLABOR) to process chat messages and validate licences. The following data is sent on each chat request: your shop URL, a session identifier, the chat message, the conversation history, and the system prompt you configured. No personal customer data (names, emails, addresses) is transmitted.
- Service URL: https://api.zaffro.ai
- Privacy policy: https://zaffro.ai/privacy
- Terms of service: https://zaffro.ai/terms
If you enable the Messenger or WhatsApp channel, the plugin also connects to Facebook Graph API (operated by Meta) to send messages via your configured page token. The following data is sent: the AI-generated reply text and the recipient’s page-scoped user ID. No personal data beyond what Meta provides is transmitted back to the plugin.
- Service URL: https://graph.facebook.com/v19.0/
- Meta Privacy Policy: https://www.facebook.com/privacy/policy/
On the Free plan the plugin also connects to api.zaffro.ai to validate usage limits (50 negotiations/month).
BYOK (Bring Your Own Key) mode — direct AI provider calls. On a paid plan you may enter your own API key. In that case the plugin calls the AI provider directly from your server (bypassing api.zaffro.ai), so you must be aware of these third-party services:
If you supply a Google Gemini API key, the plugin connects to the Google Gemini API (operated by Google) to generate chat replies. The following data is sent on each request: the chat message, the conversation history, and the system prompt you configured. No personal customer data (names, emails, addresses) is transmitted.
- Service URL: https://generativelanguage.googleapis.com
- Google Gemini API Terms of Service: https://ai.google.dev/gemini-api/terms
- Google Privacy Policy: https://policies.google.com/privacy
If you supply an Anthropic Claude API key, the plugin connects to the Anthropic API (operated by Anthropic) to generate chat replies. The following data is sent on each request: the chat message, the conversation history, and the system prompt you configured. No personal customer data (names, emails, addresses) is transmitted.
- Service URL: https://api.anthropic.com
- Anthropic Commercial Terms of Service: https://www.anthropic.com/legal/commercial-terms
- Anthropic Privacy Policy: https://www.anthropic.com/legal/privacy
Shortcodes
[zaffro_manage_subscription]
Place this shortcode on any page to give customers access to the billing portal. From there they can update their payment method, download invoices, or cancel their subscription.
The page is created automatically during the onboarding wizard. If you need to recreate it manually, add a new page with the slug manage-subscription and insert [zaffro_manage_subscription] as the only content.
Screenshots
The AI sales agent negotiates a discount with a shopper on a product page.
You set the rules — discount caps, negotiation limits, and the agent's persona.
The agent generates a one-click coupon mid-chat and applies it at checkout.
Analytics dashboard — sessions, conversions, average discount, AI-buyer rate.
5-step onboarding wizard with industry templates — live in minutes.